Insights on Marketing & Technology

Giveaways

Hvor mange kender dit og dine konkurrenternes brand eller produkt?

Hvor mange kender dit og dine konkurrenternes brand eller produkt?

  • Company:
    Norstat
  • Price:
    FREE

Content:

Bestil svaret på brandkendskab gratis her.


Norstat er Nordeuropas største dataindsamler, og stiller 500 danskere en række spørgsmål hver uge. Et eller flere af spørgsmålene kan være dine, som du kan få svar på.


Andre spørgsmål kan f.eks. være:
● Hvilke af disse brands/produkter kender du?
● Har du set en annonce for "mit brand”?
● Hvilke af disse supermarkeder handler du I?
● Hvilke brands/produkter “i min kategori” foretrækker du?

Du får udleveret et Excelark med dit svar + følgende demografiske oplysninger:
● Køn
● Alder
● Postadresse
● Region
● Uddannelse
● Husstandsindkomst
● Antal børn i husstanden
● Antal voksne i husstanden
● Totalt antal personer i husstanden
● Profession
● Urbanisering

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Gartner report: Magic Quadrant, Multichannel Campaign Management

Gartner report: Magic Quadrant, Multichannel Campaign Management

  • Company:
    Sitecore
  • Price:
    FREE

Content:
Digital marketing continues to fuel the multichannel campaign management market. New approaches to campaigns, such as real-time social and mobile offers, as well as the rising need of content marketing to support interactions, will drive this market forward.

Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers/leads with sales for execution. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflows.

See a review of best systems in the world.
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Free book: Cross Data marketing

Free book: Cross Data marketing

  • Company:
    Valtech
  • Price:
    FREE

Content:

This is a 90 pages book that shares advice illustrated by practical examples. It will enable you to advance step-by-step in implementing cross-channel marketing that leverages your data and reduces the friction is your customers’ buying experience.

  • How can companies succeed in tracking volatile, hard-to-reach consumers by implementing the right metrics and having teams working together instead of in silos?
  • How can they centralize customer data in one place and be in a position to better exploit it?
  • How can they recognize the same customer across various touchpoints —whether the internet, a mobile app, a Facebook page or an ad banner?
  • How can they optimize cross-channel journeys and identify the marketing channels that contributed most to conversion?

    Content:
  • The customer journey is becoming richer and more complex
    - The explosion of new devices has given rise to new usages and a new type of consumer
    - An environment where marketing teams must deal with a new and complex data ecosystem
    - Where are we with Big Data?
  • Analyzing the cross-channel journey: a marketing opportunity
    - The unprecedented refinement of cross-channel behavior metrics enabled by new digital technologies is revolutionizing marketing
  • The challenges of measuring cross-channel data
    - Centralizing data in one place
    - Recognizing the cross-channel customer
    - Behavioral targeting: reaching the right customer at the right place at the right time
    - Optimizing cross-channel scenarios
    - How do you identify the last click that led to conversion in a multi-channel digital marketing system?
  • Self-assessment quiz: How well-prepared is your organization for cross-channel marketing?
  • The Fundamentals
    - Think about the project in its entirety
    - An example of a SMART KPI
    - What are the best KPIs for cross-channel?
    Enabling organization to efficiently manage data
    - Create a data-driven culture across all departments
    - Identify the types of skilled personnel needed
    - Aligning business and IT for an agile approach
    - The 7 best practices
This is a 90 pages Whitepaper that shares advice illustrated by practical examples. It will enable you to advance step-by-step in implementing cross-channel marketing that leverages your data and reduces the friction is your customers’ buying experience.

    How can companies succeed in tracking volatile, hard-to-reach consumers by implementing the right metrics and having teams working together instead of in silos?
    How can they centralize customer data in one place and be in a position to better exploit it?
    How can they recognize the same customer across various touchpoints—whether the internet, a mobile app, a Facebook page or an ad banner?
    How can they optimize cross-channel journeys and identify the marketing channels that contributed most to conversion?

Content:

    The customer journey is becoming richer and more complex
    - The explosion of new devices has given rise to new usages and a new type of consumer
    - An environment where marketing teams must deal with a new and complex data ecosystem
    - Where are we with Big Data?
    Analyzing the cross-channel journey: a marketing opportunity
    - The unprecedented refinement of cross-channel behavior metrics enabled by new digital technologies is revolutionizing marketing
    The challenges of measuring cross-channel data
    - Centralizing data in one place
    - Recognizing the cross-channel customer
    - Behavioral targeting: reaching the right customer at the right place at the right time
    - Optimizing cross-channel scenarios
    - How do you identify the last click that led to conversion in a multi-channel digital marketing system?
    Self-assessment quiz: How well-prepared is your organization for cross-channel marketing?
    The Fundamentals
    - Think about the project in its entirety
    - An example of a SMART KPI
    - What are the best KPIs for cross-channel?
    Enabling organization to efficiently manage data
    - Create a data-driven culture across all departments
    - Identify the types of skilled personnel needed
    - Aligning business and IT for an agile approach
    - The 7 best practices
More →
Guide for Orchestrating Social+Local+Mobile Campaigns

Guide for Orchestrating Social+Local+Mobile Campaigns

  • Company:
    Neolane, an Adobe company
  • Price:
    FREE

Content:

Social+Local+Mobile "SoLoMo" is a relevance multiplier for brand engagement. It’s the secret to engaging customers and prospects in just the right message, at just the right time, in just the right place; resulting in huge increases in customer satisfaction and revenue growth for companies that get it right.

See the answers to the following questions:

  • What is SoLoMo?
  • Is SoLoMo Right for Your Organization?
  • What Makes SoLoMo Compelling?
  • Goal: Unify the Customer Experience
  • Why Does SoLoMo Fail?
  • Strategic Considerations
  • Technical Considerations
  • How to adapt Digital Content For Mobile Usage

  • Use Cases & ROI within Retail, Travel, Service
  • How to capture the Real-Time Location of Customers?
  • The Best Way to Push Geolocated Marketing Content to Customers
  • How to work with Mobile Push?
  • How to Boost SoLoMo Activity from Customers?
  • How to Get Started - Recommendations?
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Whitepaper: single marketing view of the customer

Whitepaper: single marketing view of the customer

  • Company:
    Neolane, an Adobe company
  • Price:
    FREE

Content:

This white paper explores how leading organizations are establishing a single marketing view of the customer and covers the steps  necessary to evolve from a succession of impersonal outbound communications to a true cross-channel conversation with customers.

A single marketing view of the customer demands a proactive approach to engaging customers in conversations, not communications.

The goal is to move away from excessive use of push marketing (which may, in fact, be a multichannel strategy) towards a conversational
approach that incorporates both outbound and inbound communications.

See a Nine-step checklist for a successful implementation.

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5 rules for managing digital marketing pressure

5 rules for managing digital marketing pressure

  • Company:
    Neolane, an Adobe company
  • Price:
    FREE

Content:
Fighting marketing fatigue: Perceived relevance is the key to increasing message frequency and revenue

Empirical research findings challenge traditional perspectives on email marketing fatigue and revolutionize outbound marketing strategies

Recent research* published in the Journal of Advertising (US) analyzed the email marketing behavior of nearly 15,000 consumers over a three-month period. Among the key findings, the research revealed that the number of messages delivered by marketers can be safely increased if recipients perceive communications to be personalized and relevant. The study found that the recipients’ recollection of message frequency was lower when email subject lines and email copy were perceived to be relevant by the recipient—even when the
frequency of communications was increased over time. It seems marketing fatigue is not measured by actual communication frequency, but “perceived frequency” leading to a revolutionary finding: marketers can safely increase the number of communications without fatiguing a target audience if communications are uniquely personalized at an individual level. Increased relevance also minimizes the likelihood that more frequent messaging will result in a negative perception of the brand or communication; as well as reduce detrimental
outcomes such as opt outs or worse, spam complaints.

This white paper will contextualize these research findings for marketers and reveal key insights and recommendations for maximizing conversion and engagement in email campaigns and minimizing damaging outcomes from these communications.
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Research Brief: CMO Impact on Customer Experience

Research Brief: CMO Impact on Customer Experience

  • Company:
    Neolane, an Adobe company
  • Price:
    FREE

Content:
SUMMARY OF KEY FINDINGS

  • 90% of CMOs are personally responsible for the overall customer experience for their brand. However, only 11% actually own the customer P&L.
  • CMOs at $1 billion+ companies rely less on financial KPIs to measure customer experience than their counterparts at sub-$1 billion companies.
  • Across the board, CMOs ranked customer interaction management (39%) as the most essential tool to delivering the best customer experience today.
  • Customer interaction management ranked within the top 4 most essential tools in 6 of 7 industries. The exception was retail, which relies heavily on email marketing.
  • CMOs are less competent with the most essential tools. CMOs at $1 billion+ companies are even less competent — in every category.
  • Overall, these findings suggest that CMOs are not fully equipped to be customer experience leaders within their organizations.
see the full analysis in this research brief.
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Report: Key digital trends 2014

Report: Key digital trends 2014

  • Company:
    Neolane, an Adobe company
  • Price:
    FREE

Content:

Insights from the Adobe/Econsultancy 2014 Digital Trends Briefing, based on a survey of more than 2,500 Marketers

This report gives the answers to:
What are the most exciting marketing opportunity for 2014?
What are the top 3 opportunities for B2B respondents?
What are the top 3 opportunities for B2C respondents?
What are the top 3 priorities in 2014?
How do you balance creativity vs. data-driven skills?
How are the "Key challenges" for marketers skills?
How are the "Key challenges" for marketers skills?

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Analysis: Big Data in Marketing

Analysis: Big Data in Marketing

  • Company:
    Neolane, an Adobe company
  • Price:
    FREE

Content:

This exclusive report, based on responses from the community of UK data professionals, identifies the current trends in marketing and the likely future directions for investment.

See answers to the following questions:

  • How big is big data?
  • Data gets social
  • Data management
  • Data investment drivers in 2013
  • Data challenges 2013
  • Business impact for poor data quality
More →
Gartner report: Magic Quadrant for Web Content Management

Gartner report: Magic Quadrant for Web Content Management

  • Company:
    Sitecore
  • Price:
    FREE

Content:
Enterprises strive for ever-greater business impact from their online presence, demanding more from Web content management than it has traditionally delivered. Here, we assess how well WCM vendors are responding, providing insights for buyers and those reviewing their existing applications.

See a review of the best systems in the world.
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Guide: 7 steps to a succesfull Marketing Automation Implementation

Guide: 7 steps to a succesfull Marketing Automation Implementation

  • Company:
    Oracle Eloqua
  • Price:
    FREE

Content:

Only 18% of B2B orginazations are currently using a marketing automation platform to manage their lead processes; but that number is expected to swell to40% by 2016.

Companies that use automated lead management is expected to see a 10% increase in revenue in just 6-9 months.

This guide gives sales, marketing and IT departments a 7 Steps model to follow to succesfull implement marketing automation software.

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Analysis: Defining the Modern Marketer: From Real to Ideal

Analysis: Defining the Modern Marketer: From Real to Ideal

  • Company:
    Oracle Eloqua
  • Price:
    FREE

Content:

In January 2013 BtoB surveyed 556 b-to-b marketing professionals who are active in digital marketing about their views of, and practices in, the concept of “modern marketing”—what they are currently doing in such areas as digital marketing, technology, key marketing competencies, most important marketing channels and vehicles, and roles they take within their organizations.

This study, sponsored by Eloqua, presents the findings, including benchmarks that define the “ideal” modern marketer, respondentsʼ views of where they stand in relation to this best-of-breed professional, and how far they have to go to improve. Also included are key takeaways for future consideration.

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Ebook: Lead Scoring

Ebook: Lead Scoring

  • Company:
    Oracle Eloqua
  • Price:
    FREE

Content:

According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not.

Content:

  • What is lead scoring?
  • Why leadscoring matters today?
  • Why do I need to understand lead scoring personally?
  • Why does my business need to understand lead scoring?
  • Whats next in leadscoring?

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The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

  • Company:
    Oracle
  • Price:
    FREE

Content:

Why Read This Report

In Forrester’s 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion, and Silverpop —and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other, to help marketing leaders select the right partner for their lead-to-revenue initiatives.

Table Of Contents

  • L2RM Automation Drives B2B Marketing Maturity And Results
  • The L2RM Platform Evaluation Process Explained
  • Be Deeply Diligent To Find Your L2RM Platform
  • Evaluated Vendors Offer A Powerful Mix Of Tools And Services
  • The L2RM Platform Market Is On The Cusp Of Significant Change
  • Vendor Profiles
  • Supplemental Material
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5 Tenets of Modern Marketing: Targeting

5 Tenets of Modern Marketing: Targeting

  • Company:
    Oracle Eloqua
  • Price:
    FREE

Content:

See 5x5 tenents of modern marketing and be able to ask the right questions in your organization startet:

  • Targeting
    The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies in place for data collection and management, your marketing operations will suffer because manual methods aren’t geared to helping you meaningfully know, segment, and refine your prospects. How well do you know your potential customers?

  • Engagement
    Buyers demand and deserve value-based interactions across all points of engagement. More importantly, timing and relevance are critical factors for content delivery and sales engagement. In the Modern Marketplace, customer
    centricity is the driving force of meaningful, mutually beneficial engagement. No longer can marketers or sales reps relegate communications to company or product-centric conversations. To engage with prospects and customers
    in a significant way, you have to be where your customers are. How do you do that? By establishing your target audience’s preferred channels.

  • Conversion
    Modern Marketers mine conversion data to gain insights into marketing efforts; providing insight on trends, stage conversion history, and other key metrics. Core competencies for modern conversion strategies include the ability to:
    • Compare multiple mediums at a glance (e-mail, search, downloads etc.)
    • Roll up reports to gauge overall performance against goals
    • Uncover which marketing campaigns are producing revenue
    • Dramatically increase response rates for cross-sell and up-sell opportunities

  • Analytics
    More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue.
  • Marketing Technology
    Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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Programme: Insead Executive Management Education

Programme: Insead Executive Management Education

  • Company:
    Business Kolding Institute
  • Price:
    FREE

Content:

This program gives you an introduction to The Executive Management Educations at Insead.


It's relevant for executive leaders who seeks to seriously strengthen their executive tool box and reflect on their leadership.

The programme is designed to provide executives with a skill set necessary to conceive, plan and implement innovation and change in their organizations.

The three fundamental building blocks of the education are Strategy, Innovation and Leadership.

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Programme: Insead Executive Management Education

Programme: Insead Executive Management Education

  • Company:
    Business Kolding Institute
  • Price:
    FREE

Content:

This program gives you an introduction to The Executive Management Educations at Insead.


It's relevant for executive leaders who seeks to seriously strengthen their executive tool box and reflect on their leadership.

The programme is designed to provide executives with a skill set necessary to conceive, plan and implement innovation and change in their organizations.

The three fundamental building blocks of the education are Strategy, Innovation and Leadership.
More →
How to guide om viral markedsføring

How to guide om viral markedsføring

  • Company:
    Convince
  • Price:
    FREE

Content:

Denne guide er for dig, som ønsker at vide mere om, hvad viral effekt består af, og hvilke praktiske for foranstaltninger du skal tage for at komme i gang. Se herunder:

  • Hvad er viral marketing
  • Hvordan kommer man i gang
  • 10 metoder til at bruge video
  • Hvilke virkemidler kan man bruge
  • Hvordan skabes effekt
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Program: Business leder uddannelsen

Program: Business leder uddannelsen

  • Company:
    CDM Kurser
  • Price:
    FREE

Content:

I programmet kan du se alle relevante detaljer om lederuddannelsen - herunder:

  • Uddannelsen er opdelt i 5 moduler og 4 netværksmøder.
  • Uddannelsen kræver aktiv deltagelse i undervisningen
  • Uddannelsesforløbet bygger på 20 % teori og 80 % praktisk træning.
  • Uddannelsen afsluttes med en skriftlig og praktisk eksamination. Den beståede eksamen vil give dig et både nationalt og internationalt anerkendt certifikat.

De 5 moduler indeholder:

  • Mindsetting og Effektiv kommunikation
  • Personligt lederskab & Time Management
  • Ledelsesbaseret coaching og samtaleteknik
  • Teamledelse og formidling
  • Eksamen og certificering
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Katalog: Årets bedste firmajulegaver

Katalog: Årets bedste firmajulegaver

  • Company:
    Sport Direct Danmark
  • Price:
    FREE

Content:

Årets bedste firmagaver er samlet i et stort katalog.

Se en gennemgang af en lang række pakkeløsninger, og få inspiration fra flere hundrede mærkevarer, der kan bruges til:

  • Personalegaver
  • Julegaver
  • Firmagaver
  • Giveaways
  • Salgskickoffs
  • Jubilæums- og receptionsgaver.
  • Kun fantasien sætter grænser
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The Grand Guide to: Lead Nurturing

The Grand Guide to: Lead Nurturing

  • Company:
    Oracle Eloqua
  • Price:
    FREE

Content:
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Grande Guide to Lead Nurturing

Grande Guide to Lead Nurturing

  • Company:
    Oracle
  • Price:
    FREE

Content:

Grande Guide to Lead Nurturing

At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, and so on) and where they are in the buying process.

Nurturing keeps prospects engaged by providing the most relevant content (such as white papers and webinars) for their situation.If done well, lead nurturing can build strong brand loyalty long before a prospect is ready to buy. By cultivating latent demand, companies can increase the conversion of unqualified leads to opportunities and drive more revenue. Nurturing also helps accelerate active opportunities by giving prospective buyers the information they need to make purchasing decisions.

Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospects’ activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.

  1. Why my business must understand Lead Nurturing
  2. Lead Nurturing basics
  3. Five steps to Lead Nurturing success
  4. Lead Nurturing best practices
  5. Customer nurturing
  6. Advanced practices for Lead Nurturing
  7. Lead Nurturing tools and technologies
  8. Lead Nurturing in action
  9. What’s next in lead nurturing
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Grande Guide to E-mail Deliverability and Privacy

Grande Guide to E-mail Deliverability and Privacy

  • Company:
    Oracle
  • Price:
    FREE

Content:

Grande Guide to E-mail Deliverability and Privacy

E-mail deliverability is about maximizing the potential number of e-mails reaching target inboxes. How well you do with deliverability depends on how your organization:

  1. Manages e-mail sender reputation
  2. Maintains lists
  3. Ensures a quality database
  4. Acquires e-mail addresses
  5. Manages bouncesWhen it comes to e-mail, privacy is about safeguarding the personal information contained in your mailing database. This includes honoring the opt-in/opt-out, data access, and data destruction wishes of the data subject.
  6. What is deliverability and privacy?
  7. Why deliverability and privacy matter today
  8. Why do we need to understand deliverability and privacy?
  9. Deliverability and privacy basics (terminology, principles, key concepts)
  10. E-mail deliverability Best Practices
  11. Step 1: Manage your reputation
  12. Step 2: Manage your e-mail distribution-lists
  13. Step 3: Optimize your content
  14. Return Path’s sender reputation checklist
  15. Deliverability and privacy processes, tools and technologies
  16. What’s next in deliverability and privacy?
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Grande Guide to Community Management

Grande Guide to Community Management

  • Company:
    Oracle
  • Price:
    FREE

Content:

Grande Guide to Community Management

Involve yourself in your customers dialog about your brand at social media.

Community management has become one of the most important, yet least understood roles in marketing. A good community manager acts as a bridge between the internal and external stakeholders in your brand by performing three critical functions:

Customer Advocate:

No matter what you sell, you have customers—hopefully, many of them.Social media has dramatically amplified the power of word of mouth. Now your customers can reach hundreds, maybe thousands of their friends—even their friends’ friends. Positive or negative feedback gets amplified and this can have either an uplifting or chilling impact on your company’s brand.A community manager monitors what people are saying about you and your competitors, initiates a dialogue, or routes questions or comments to a subject matter expert. Like a telephone operator, he or she makes sure the correct parties connect.

Company Glue:

Community management is a cross- functional role that serves customers by bringing together representatives from disparate departments. A strong community manager builds relationships with research & development, customer service, human resources, product management, and, of course, marketing to make sure the information the public receives is accurate and on-message.

Creative Kickstarter:

Public discussion isn’t always a cacophony of complaints. Customers often share ideas for new products, additional features, or product enhancements. The community manager is responsible for spreading these ideas internally. In other words, community managers not only spark external dialogue, they also foster internal conversation.

  1. What is community management?
  2. Why does my business need to understand community management?
  3. Community management in a crisis
  4. Haters gonna’ hate, and tweeters gonna tweet
  5. 5 traits of a succesfuld community manager
  6. 4 ways the community manager can work online
  7. Measuring the community managers impact
  8. How to convince your executive team to invest in community management
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Grande Guide to B2B Content Marketing

Grande Guide to B2B Content Marketing

  • Company:
    Oracle
  • Price:
    FREE

Content:

Grande Guide to B2B Content Marketing

Start here if you want to get going with Content Marketing.

In the United States companies use 33% of marketing budgets on Content Marketing. In this guide you can read why and how.

Content marketing is the art of creating, curating, and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation, and customer acquisition.

Simply put, it’s business-relevant communications ... minus the selling.

It’s the antidote to interruption marketing. Instead of pitching products or services, a content marketer equips buyers with the knowledge to make better-informed decisions. Central to content marketing is the belief that if businesses deliver consistent, helpful information to buyers at the right time, then prospects will ultimately reward the company with their purchase and loyalty.

And they do.

Why does my business need to understand Content Marketing?

Content marketing fundamentals

Three key play points

Content Marketing best practices

Measuring Content Marketing

Content Marketing case

Content Marketing is important in the B2B world too

5 reasons you should not be a Content Marketer

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Grande Guide to B2B Blogging

Grande Guide to B2B Blogging

  • Company:
    Oracle
  • Price:
    FREE

Content:

Grande Guide to B2B Blogging

How to create your B2B blog

B2B blogs have a uniquely set of challenges and attributes: they’re relationship-driven, deal with much longer sales cycles and focus on long-term ROI. Blogs are a top-ranked source for information in the B2B world.

39% of B2B marketers say:

Blog posts are their most valuable content asset.

55% of B2B professionals say:

They turn to blogs for business information. 


  1. What’t the difference between B2C and B2B blogging?
  2. Why should my business care about blogging
  3. 9 big benefits of BsB blogging
  4. The anatomy of a perfect blog post
  5. How to place a guest blog post
  6. What do I need to start (or revive) a blog?
  7. B2B blogging succes stories
  8. How does blogging tie to lead generation?
  9. How ShipServ blogged for leads
  10. B2B blogging Do’s and Don’ts
  11. But what should we write about?
  12. B2B blogging rescources
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Digital Body Language™

Digital Body Language™

  • Company:
    Oracle
  • Price:
    FREE

Content:

Reading and responding to your prospects’ digital buying behavior

The game has changed. Your next customer will research and evaluate your products through web sites and online networks long before your salespeople get involved. Just as consumers now search and buy online, B2B purchasing in an online world has transformed into an interactive process driven by the customer, not the vendor. In fact, a call to your salesperson may be the last step in the buyer’s journey, significantly limiting their influence and expertise that has long driven thebuying discussion.Yet there is an emerging vanguard of innovative companies that have learned how to decode the online behavior of their prospects early on in the buying process to gain competitive advantage and win more business. This online behavior—web site visits, downloads, email responses, and more—is what we call Digital Body Language™. Its cues can identify buyers and reveals their intentions to salespeople.

  • How To Manage The New Buying Process
  • How To Navigate The New Sales Process
  • Embrace Your Online Buyers
  • Reading And Responding To DBL
  • From Batch and Blast to Targeted Efficiency
  • Reaping The Rewards Of Comprehensive DBL Strategies
More →
How to Turn ONE Piece of Content Into 100

How to Turn ONE Piece of Content Into 100

  • Company:
    Oracle
  • Price:
    FREE

Content:

How to Turn ONE Piece of Content Into 100 The Fine Art of Repurposing Content for Relevancy and Reach

Content is expensive to produce. And that leads many to abandon the production. So it is important to exploit the content you create fully.

Based on a small, fictional case, you will get an easy-to-copy recipe on how you can adjust the angle and how to promote your content. So different personas get appropriate returns, and your content is found.

As always applies that if you know from the start how to spend your next content in many ways, you are better prepared for the process of creation.

Also get new ideas on how you can use infographics, quizzes and other creative grip to get more power.

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Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing

  • Company:
    Oracle
  • Price:
    FREE

Content:

Measuring the Effectiveness of Your Content Marketing

A 5-Step Process to Prove Value and Grow Your Business

Generating an indisputable return on investment linked to advertising in traditional media—television, print, or radio—is next to impossible for marketers. Sure, we can talk about the eyeballs and impressions we generate. But to attribute new revenue—hard dollars and cents—to an ad that runs on The Biggest Loser? That’s tough, especially in the age of digital video recorders. Most TV viewers these days fast-forward right through those commercial breaks.

And that’s exactly why content marketing can be so valuable. When done right, it is a highly measurable part of your marketing mix—one that can prove increased brand awareness, engagement, and even bottom-line results. The key is to follow these essential steps.

  1. Know your customers
  2. Create Clear and Measurable Goals
  3. Define Your Sales and Marketing Funnel and Associated Content
  4. Integrate and Implement Tracking Systems
  5. Identify Desired Actions for All Visitor Segments and Goals
More →
10 Ways to Calm the Content Chaos

10 Ways to Calm the Content Chaos

  • Company:
    Oracle
  • Price:
    FREE

Content:

10 Ways to Calm the Content Chaos of Content Marketing

Very few companies are used to create new content. Or to promote the content in an efficient manner. They trial and error while the amount of global content explodes. So how do you get started in a good way? What things should you be in control of first? How do you get attention, even if you do not have the largest budget? Based on two concrete examples lists this White Paper 10 points, you might want to hang on the wall as a reminder of what is important.

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How to Create Personas For Your B2B Content Marketing Strategy

How to Create Personas For Your B2B Content Marketing Strategy

  • Company:
    Oracle
  • Price:
    FREE

Content:

WhitePaper: How to Create Personas For Your B2B Content Marketing Strategy

Content marketers are never short on things to do. Whether it’s determining the best time to promote to your social media accounts, what your next piece of content should be about, or how to track and optimize all that content you produce, we know that marketers have a lot to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content. 

As a business with a content marketing strategy (blogs, white papers, screencasts, and more), it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important totake a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Order this WhitePaper and learn how.

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Cross Channel Marketing Report 2014

Cross Channel Marketing Report 2014

  • Company:
    Oracle
  • Price:
    FREE

Content:

Den årlige rapport giver et overblik over, hvor langt virksomheder er kommet i deres bestræbelser på at skabe en sammenhængende customer journey gennem cross-channel marketing. Læs blandt andet om, hvad status er på:

  • Integration er en prioritet for mange, men der er stadig udfordringer
  • Kun få virksomheder er fuldt udstyret til orkestreret cross-channel marketing
  • Skiftet til digital fortsætter
  • Uudnyttede mobile muligheder
  • At balancere erhvervelse og fastholdelse af kunder
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Forrester: The Rise Of The Customer Live-Cycle Marketing Systems

Forrester: The Rise Of The Customer Live-Cycle Marketing Systems

  • Company:
    Oracle
  • Price:
    FREE

Content:

Kender du den teknologi, der kan understøtte dit arbejde med Customer Life-Cycle Marketing? Ellers har du et objektivt overblik her – lavet af Forrester.

Ved at læse denne undersøgelse vil du få overblik over de førende teknologier på markedet.

De fem centrale komponenter i et Customer Life-Cycle Marketing System:

  • Kunde viden hub
  • Marketing Operations Management
  • Interaction management capacity
  • Enterprise rapportering dashboard
  • Analytics og måling

Rapporten tager et nærmere kig på:

  • Adobe Marketing Cloud
  • Experian Cross-Channel Marketing Platform
  • IBM Enterprise Marketing Management
  • Infosys Edge Series• Microsoft MarketingPilot
  • Oracle Marketing Cloud og CX-portefølje
  • Responsys Interact Marketing Cloud
  • Salesforce ExactTarget Marketing Cloud
  • SAS Customer Intelligence
  • Silverpop Engage
  • StrongView Interactive Marketing Platform
  • Teradata Customer Interaction manager

Og du får et par hints om, hvordan du kan udvikle en Customer Life-Cycle marketingstrategi

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Data Activation Results

Data Activation Results

  • Company:
    Oracle
  • Price:
    FREE

Content:

Marketing folk fra en række industrier deler deres reelle resultater af at bruge Data Activation

Data-drevet marketing og teknologien til at drive det er ved at blive centrale elementer i strategien for enhver salgsorganisation. Adfærd ændrer sig, og marketingfolk bliver kyndige i teknologi, fordi de ikke har andet valg. Hvis du vil gøre din markedsføring effektiv, skal du udnytte teknologi og bruge data.

I dette papir vil du få en introduktion samt eksempler på, hvordan forskellige virksomheder i forskellige forretninger er blevet succesfuld

–   Introduktion
–   Hvad er Data Aktivering?
–   De tre stadier af Data Aktivering

  1.   Data ind
  2.   Oplåsning data
  3.   Data ud

–   Data Aktivering er unik

–   Data Aktivering afhænger af tilgængeligheden af dine data
–   ROI for en Data Management Platform
–   Data Impact Survey
–   Hvad fik amerikanske top-brands ud af Data Activation i disse brancher?
–   Top amerikanske forhandler
–   Top Online Retail mærke
–   Top US Telekommunikation mærker
–   Top bilproducent

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Social Media and the Data Management Platform

Social Media and the Data Management Platform

  • Company:
    Oracle
  • Price:
    FREE

Content:

Opdag fordelene ved data-dreven Social Media Marketing

I 2013 stod det klart, at Social Media er en nødvendig post på marketingplanen for store globale brands. Samtidig med at sociale medier er vokset i betydning, er ønsket om at få brands til at integrere data-drevet marketing i kategorien.

Denne hvidbog giver marketingfolk baggrundsviden, taktiske cases og eksempler på, hvordan banebrydende marketingfolk har udforsket, hvordan man integrerer data i deres Social Media marketing mix.

Status på Social Media

  • 86% af marketingfolk angiver sociale medier som vigtige for deres virksomhed.
  • 49% vælge Facebook som deres vigtigste sociale kanal. LinkedIn blev valgt som den næstvigtigste kanal.
  • Kun 37% af alle marketingfolk føler, at de gør et godt stykke arbejde med markedsføring på Facebook.
  • 89% af de adspurgte erklærede eksponering som nummer 1 mål for sociale medier.
  • Mere end 50% af de adspurgte marketingfolk de seneste 3 år har udtalt, at de sociale medier har hjulpet dem med at forbedre salget. Det er et enormt antal og taler til værdien af det sociale, selv om værdien er udskudt.

Social Media og Native Advertising

Det nuværende format for annoncering på sociale medier omtales ofte som "native reklame". Native reklamer er annoncer, der placeres i strømmen af redaktionelt indhold på en social platform for at give læseren en nem og integreret annonceoplevelse. Det giver fordele for både marketingfolk:

  • Øget brand perception og affinitet med annoncer, der supplerer brugeroplevelse.
  • Øget engagement touchpoints med brugerne, da annoncer blevet synonym med alt indhold.
  • Udnyttelse af kraften i sociale medier.

Sociale medier reklamer og native reklamer kaldes "earned media" på grund af den forstærkende virkning ved at generere ekstra rækkevidde baseret på interaktioner i det sociale miljø.

Det Sociale landscape:

–   Facebook
–   Twitter
–   LinkedIn
–   Google+
–   Foursquare
–   Blogs
–   Pinterest
–   Instagram
–   Youtube
–   Vine
–   Snapchat


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Data Management Platforms Demystified

Data Management Platforms Demystified

  • Company:
    Oracle
  • Price:
    FREE

Content:

Brug marketing-data til at målrette, segmentere og til at generere indtægter

En Data Management Platform kan hjælpe annoncører og bureauer med at løse deres mest presserende udfordringer.

Ved at sætte målgruppe-data i centrum for al online-annoncering, kan du få svar på spørgsmål som:

–   Hvilke særlige attributter har din målgruppe i løbet af hele købsprocessen, som du kan målrette din annoncering efter?
–   Hvordan kan du udnytte dine egne online og offline genererede data til mere effektiv målretning af dine kampagner?
–   Hvordan kan du bruge indsigter fra data til perfekt segmentering og øge kampagne skalaen?
–   Hvordan du får indsigt i cross-platform effektivitetsmålinger, så du kan justere kampagneparametre i realtid?
–   Hvordan kan du effektivt analysere store mængder målgruppedata og gøre smartere mediakøb?

Alle tal bekræfter effekten af mere målrettet reklame:

"Adfærdsrelevant målrettet reklame er 2,7 gange så effektive som nontargeted reklame."

- Howard Beales

"58% af store brands og bureauet siger, at de vil bruge flere penge på online marketing, hvis de kan målrette annoncerne bedre - efterfulgt af 49af de adspurgte citerer forskning, på, at online annoncering har en helt effekt."

- Joanna O 'Connell - Forrester Research

"Målrettede online annoncer øger frekvens og eksponering for de mest relevante målgrupper på de mest relevante tidspunkter og har vist sig at øge kampagne ROI med mindst 10%."

- Rex Briggs

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The Mobile Data Management Platform

The Mobile Data Management Platform

  • Company:
    Oracle
  • Price:
    FREE

Content:

Nå relevante målgrupper på tværs af enheder og kanaler med High Impact Ad Targeting

Dette WhitePaper giver dig en grundig introduktion til Mobile Data Management Platform (MDMP) og hvad teknologien indeholder.

I 2014 bliver næsten 20 procent af verdens digital annonceudgifter brugt på mobile platforme, og dette tal forventes at stige til 36 procent på globalt plan, og 49 procent i USA, i 2017.

Håndtering af annonceudgifter, målretning, og måling på tværs af flere mobile platforme (herunder integration af målgruppedata på tværs af mobil, web og sociale for maksimal cross-channel effekt) er udfordrende. Så annoncører har brug for avanceret teknologi, der behandler de unikke udfordringer i mobil dataindsamling, medieorganisation, og kampagne udførelse. Teknologien kaldes mobil Data Management Platform, eller mobileDMP.

Denne hvidbog vil dykke dybere ned i, hvordan en robust mobileDMP kan give en holistisk, cross-device visning af dine brugere for konsekvent messaging, let opsalg, og robuste Analytics til at gøre det, der virker:

–   Hvad er en mobileDMP og hvorfor har du brug for en?
–   En mobileDMP er en centraliseret platform, der indtager, organiserer, og segmenter en annoncørs første- og tredjeparts mobile dataaktiver på ét sted for analytics, og brug.

Brands bruger mobileDMPs til:

–   Opbyg avancerede segmenter på tværs af første- og tredjeparts data for præcision på skalaen
–   Oprette, optimere og aktivere mobil og web-kampagner for konsekvent messaging på tværs af alle touchpoints.
–   Skab sammenhæng mellem bruger interaktioner på tværs af mobile og stationære touchpoints for at give den mest sammenhængende kundeoplevelse overalt.
–   Generér robuste analytics til at få dyb effektiv indsigt i din målgruppes sammensætning og in-marked adfærd.

Med en mobileDMP kan brands udnytte og analysere den massive mængde af kundernes data genereret af mobile enheder, inklusive hensigtserklæring, geolocation, og købsadfærd. Som middel til at målrette annoncer på tværs af flere mobile enheder og platforme, fra in-app annoncer på smartphones til mobile web annoncer og tablet-specifikke kampagner.

De mest sofistikerede mobileDMPs tillader marketingfolk at integrere mobile kampagner med bredere digitale og offline initiativer til forbedring af cross-channel målretning. For eksempel kan en brand målrette et budskab til en forbruger på hendes smartphone.

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Mobile Email Guide

Mobile Email Guide

  • Company:
    Oracle
  • Price:
    FREE

Content:

Designstrategier og tips, der får dine e-mails til at virke optimalt på mobilen, så du får flere mobile klik

Ca. 40 procent af alle E-mails bliver åbnet på mobile enheder og tablets. Men desværre tager designet ikke højde for de modtagere, der forsøger at læse e-mails på en lille skærm. Den mobile oplevelse skuffer.

Modtageren skal vente længe på billeder, scrolle alt for langt for at læse en sætning, eller zoome ind for at klikke på et link for derefter at lande på en hjemmeside med en lignende oplevelse. Det koster engagement og konvertering. Det kan virke uoverskueligt for en marketing afdeling at løse dette voksende udfordring. Men denne vejledning hjælper dig med, hvor man skal begynde, og den giver dig nogle design strategier som kan løse problemerne.

Lær mere om:

  • Forstå din mobil Audience
  • Hvilke Mobile Design er rigtige for dig?
  • 3 Tips til mobil optimering
    • Gør det simpelt
    • Gør det nemt at bladre
    • Gør det nemt at klikke
  • 4 Designmuligheder
    • Responsive design
    • Pak det
    • Swap det
    • Skjul det
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Relationship-First Marketing for a Mobile World

Relationship-First Marketing for a Mobile World

  • Company:
    Oracle
  • Price:
    FREE

Content:

Det du behøver at vide, for at starte SMS dialog med dine kunder.

Der er 5 mia. mobiltelefoner i verden – flere end der er tandbørster. 97% af alle SMS’er bliver åbnet, og de fleste læst inden for 3 minutter.

Hvad betyder det for en virksomhed? Hvilke muligheder giver det, og hvad skal man tage sig i agt for – når man går ind i et medie, der ligger tæt på kundernes intimsfære?

Relationship-First handler om, at sætte relationen over alt andet.

Læs dette WhitePaper og bliv klædt godt på til at gå i gang.

Get startet:

  • SMS opt in
  • In-store downtime
  • QR koder
  • Incentives
  • Cross-channel promotion
  • Cross-channel preference centers

Building the Customer Journey:

  • Creating engagement
  • Weldome programs
  • Information requests
  • Voting
  • Contests and sweepstakes
  • Event alerts
  • Driving conversation

Og meget mere. Det hele garneret med cases og gode råd.

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The Modern Marketer’s Guide to Connected Customer Journeys

The Modern Marketer’s Guide to Connected Customer Journeys

  • Company:
    Oracle
  • Price:
    FREE

Content:

Når kunden vælger tid og sted (medie), gælder det om at kunne skabe en relevant 360° dialog.

Undersøgelser viser, at kun 8% af alle virksomheder mener, at deres marketing systemer er integrerede.

Resten er delvis eller ikke integrerede. Det betyder at 92% allerede på system niveau har svært ved at skabe en sammenhængende dialog med kunderne.

Læg hertil de ressourcemæssige begrænsninger:

  • 93% har ressourcer til at håndtere kampagner
  • 79% kan skabe det nødvendige content
  • 66% kan håndtere og analysere data
  • 64% kan håndtere sociale media

Så giver det et billede af, at der er et behov for at skabe ny sammenhæng. I dette WhitePaper kan du læse om nogle af de tanker, du med fordel kan gøre dig omkring f.eks.:

  • Integrate
  • Automate
  • Create
  • Demonstrate
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E-Mail Design and Coding Recommendations

E-Mail Design and Coding Recommendations

  • Company:
    Oracle
  • Price:
    FREE

Content:

Generelle guidelines for design af HTML E-Mails and Coding HTML, Mobile, and Text E-Mails

Tager din mail-udsendelse højde for alle de forskellige teknologier og skærmstørrelser? Er du i tvivl, så læs denne tekniske guide.

Contents

Standard E-Mail Elements and Basic HTML E-Mail Design Recommendations

–   Preheader Text
–   Header and Navigation Bar
–   E-Mail Body
–   Recovery Module
–   Footer
–   Social Network Sharing Links
–   Social Network Community Links
–   A Note on Preview Pane Optimization
–   Mobile-Influenced Design Best Practices

Mobile Design Recommendations

–   Getting Started with Mobile Design
–   Mobile-Optimized E-Mail
–   Responsive E-Mail
–   Mobile-Optimized Landing

A Note on Whether to Include Plain Text E-Mail Coding Recommendations

–   Significant Considerations for Coding HTML E-Mail
–   Establishing an Effective Process for E-Mail Coding
–   A Deeper Look at Coding Particulars and Top Mistakes to
–   Basic Layout: Working with Tables
–   Working with Images
–   Working with Text and Links
–   Responsive E-mail
–   Platform-Specific Fixes
–   Coding for Outlook 2007, 2010, and 2013
–   Testing: The Final Step Before Launching

Breaking the Rules

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The Modern Marketer’s Guide To E-Mail Deliverability

The Modern Marketer’s Guide To E-Mail Deliverability

  • Company:
    Oracle
  • Price:
    FREE

Content:

Kunsten at få din email forbi spamfilteret og åbnet af modtageren.

Indhold

Onboarding for Success

–   Warming Up Your IP Address
–   Common Pitfalls to Avoid During IP Warm-up
–   E-mail Authentication 101
–   Feedback Loops and Gmail’s List Unsubscribe
–   What to Remember About Whitelists

E-mail Acquisition Best Practices

–   4 Quick Tips
–   Tread Carefully With New E-mail Sign-ups
–   Why Long Term Inactive Addresses Still Matter
–   The Wrong Way to Collect E-mail Addresses

Secrets to New Subscriber Engagement

–    Defining Engagement How to Approach Inactivity Create a Plan For Re-engagement

Need-to-Know Deliverability Metrics

–   Breaking Down Bounce Rates
–   Explaining Spam Complaints and Traps
–   Microsoft SNDS and Return Path Sender Score
–   Infographic: The Prevalence of Spam

What the Gmail Changes Really Mean

–   Why the New Tabs Are Working
–   5 Tips For Sending to the Tabbed Inbox

Understanding International Deliverability

–   Taking a Worldview
–   The Importance of China
–   Infographic: Global Deliverability Tips
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5th annual Look Book

5th annual Look Book

  • Company:
    Oracle
  • Price:
    FREE

Content:

We are proud to present our fifth annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard.

Nyd kreativt og godt tænkt Art Work i topklasse, som det udspiller sig mobilt, på social media, i displaybannere og på nettet.

Ikke så meget snak. Men korte glimt af de smarteste og best-looking kampagner fra blandt andre:

  • Harley Davidson
  • Lenovo
  • Amazon
  • Urban Outfitters
  • jetBlue Airways
  • Old Navy
  • Warby Parker Eyewear
  • ComCast
  • Mint.com
  • … og mange andre.
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The Modern Marketer’s Guide To Mobile

The Modern Marketer’s Guide To Mobile

  • Company:
    Oracle
  • Price:
    FREE

Content:

Orchestrating Mobile Marketing

At verden er gået mobil er ingen overdrivelse. Så enten er din virksomhed mobil, eller også er den snart afhængig af et produkt uden for konkurrence …

  • 90% af SMS’er bliver læst inden for få sekunder
  • 79% af USA’s befolkning køber ind via mobilen
  • Købsstørrelsen fra mobil vil forsigtigt sat 4-doblet inden for de næste 5 år

Denne guide er et godt sted at starte, hvis du vil have et godt overblik over, hvordan den moderne forbruger lever med sin mobil. Og i overskriftform en ’sådan gør du’ liste for dine første aktiviteter.

  1. Indledning
  2. Mobile magiske øjeblik er kommet.
  3. Forbrugernes adfærd hurtigt ændre sig.
  4. Moderne Marketing 101: Det handler om kunden rejse.
  5. Den mobile marketing værktøjskasse er fyldt op.
  6. Mobile værktøjer og teknologier bliver klogere, men ...
  7. Hvordan at orkestrere mobil markedsføring: 3 eksempler
  8. Seks trin til at komme i gang med mobil markedsføring
  9. Konklusion
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The Rise Of Marketing Orchestration

The Rise Of Marketing Orchestration

  • Company:
    Oracle
  • Price:
    FREE

Content:

The Rise Of Marketing Orchestration - A Forrester Consulting Thought Leadership Paper En ny ”Post-campaign” model til at levere personlig og orkestrerede kundeoplevelser.

Forrester Consulting blev bedt om at undersøge skiftet i marketing som følge af ændringen i kundernes forventninger. Undersøgelsen udforskede markedsførings mål, kapaciteter, budgettering, prioriteter og kanal-mix. Forrester udførte omfattende interviews for at se dybere ind i nye modeller for kampagne management som påvirker "business-as-usual" praksis. Udøvere af marketing orkestrering søger at kombinere kundeindsigt fra enkelte kunde interaktioner og real-time marketing automation for at forbedre personalisering, lønsomhed og kundeengagement.

Forresters undersøgelse gav blandt andet disse findings:

  • Inddragelse af kunder gennem kampagner ikke længere klarer ikke længere ”The sniff test”. Forrester fandt, at forbrugerne hurtigt flytter til mobile enheder og adressérbare medier, hvilket fører til en gennemgribende ændring i den måde, erhvervslivet må relatere sig til forbrugere. For at skabe loyalitet på lang sigt, skal alle marketingfolk udnytte disruptive teknologi til at skabe kunde engagement. Det betyder, at marketingfolk, der deltager med kunder ved hjælp af en kampagne-centreret (i stedet for en kunde-centreret) metode ikke længere kan overleve disse forstyrrende kræfter og har brug for en organiseret tilgang til at levere ensartede kundeoplevelser.
  • Ultra-connectede kunder efterspørger overlegne og orkestrerede kundeoplevelser. Marketingfolk er ivrige efter at forbedre kundeoplevelsen og svare på kundernes behov på en mere konsekvent måde. Det kræver, samordnet og orkestreret markedsføring på tværs af alle berøringspunkter, ikke batch-baserede og kalender-baserede marketing kampagner.
  • At levere ensartet kundeoplevelse og opbygge langsigtede relationer kræver markedsføring orkestrering. Kunderne interagerer ikke med brands i en sekventiel og lineær proces, og navnlig ikke ultra-tilsluttede kunder.

Læs hele rapporten og få et indblik i et totalt ændret ball game.

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30 Seconds or Less

30 Seconds or Less

  • Company:
    Oracle
  • Price:
    FREE

Content:

Hvordan du som moderne markedsfører engagerer distraherede kunder.

En repræsentativ YouGov undersøgelse i England har påpeget nogle mega trends:

–   Forbrugerne bruger under 30 sekunder på marketing meddelelser, som de involverer sig i
–   Opmærksomhedens vindue lukker sig på nettet, email, SMS og Social Media
–   Men omvendt forventer forbrugerne mere fra deres brands (for eksempel om interaktion)

Hvordan håndterer man som marketer det i en verden, befolket af ”Distracted Customers”?

–   49% modtager mellem 2-10 emails om dagen fra alle mærker, som de abonnerer aktivt
–   19% af forbrugerne får 11 eller flere marketing e-mails om dagen
–   Kun 8% af forbrugerne læser hver markedsføring email de modtager
–   43% læser mindre end halvdelen af e-mails sendt af marketingfolk
–   Forbrugerne er mest tilbøjelige til at se på eller læse marketing indhold fra brands på hverdage, fra 17:00 til 23:00 (23 procent)
–   32% af forbrugerne har liket et brand på Facebook, mens kun 12% følge en brand på Twitter

Læs mere om udfordringerne med den distraherede generation i dette WhitePaper.

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2014 Gartner Magic Quadrant for Web Content Management

2014 Gartner Magic Quadrant for Web Content Management

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Enterprises strive for ever-greater business impact from their online presence, demanding more from web content management than it has traditionally delivered. The Gartner Magic Quadrant for Web Content Management assesses how well vendors are responding, providing insights for buyers and those reviewing their existing applications.

Gartner evaluates web content management system technology vendors on their Ability to Execute, as well as their Completeness of Vision. In the 2014 evaluation Sitecore® placed furthest to the right in Completeness of Vision, and placed second highest for Ability to Execute among the 18 vendors evaluated.

Built from the ground-up, Sitecore Experience Platform provides an automated, flexible, and predictive customer experience management platform that seamlessly combines web content management with customer intelligence to drive real one-on-one engagement with every customer at every touchpoint.

The Sitecore® Experience Platform™ is based on three core principles:

  • Know every customer — present them with relevant, personalized experiences every time they engage with your brand
  • Shape the experience — for each unique customer from acquisition to retention, from one purchase to the next, and from awareness to advocacy
  • Create customers for life — have continued conversations that build over time

Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Guide til det bedste CMS system

Guide til det bedste CMS system

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Denne guide gennemgår at, hvad du behøver at vide, når din virksomhed skal bygge en ny hjemmeside: 

Guiden gennemgår bl.a :

  • Hvad er et CMS system i dag
  • Hvad skal et CMS system kunne i dag
  • Marketings behov: Gennemgang af vigtige funktioner i CMS
  • Udviklernes behov: Gennemgang af vigtige funktioner i CMS
  • Sådan opstiller du krav, der sikrer at du vælger du det CMS system, der bedst understøtter dine behov
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Få succes med finansiel marketing

Få succes med finansiel marketing

  • Company:
    Monera
  • Price:
    FREE

Content:

Er du ansvarlig for marketing, leadgenerering eller salg i en finansiel virksomhed? 

Denne e-bog giver nyttige løsninger på nogle af tidens største udfordringer indenfor Finansiel Marketing:

  1. Hvordan du kan måle effekten af hver investerede krone – og opbygge en kommunikationsindsats, der skaber kommerciel værdi, og som får din chef til at nikke anerkendende og afsætte flere ressourcer til dit arbejde.
  2. Hvordan du får en komplet strategi for dit arbejde med online marketing og sociale medier, så du opbygger frodige relationer og undgår 'shitstorms’ samt alle de kostbare begynderfejl, som koster tid, penge og ærgrelse at gøre om.
  3. Du får ny viden om forbrugeradfærd der gør, at du kan booste effekten af din kommunikation markant, og skabe værdi for kunder.
  4. Du lærer de hemmelige tricks fra branchens bedste, så du bliver den uundværlige marketingsekspert i din virksomhed


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Five Key capabilities your CMS should offer

Five Key capabilities your CMS should offer

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Within the next five years, digital will grow to account for 75% of the enterprise marketing budget—and the biggest chunk of that will focus on web content management. That means now, more than ever, it’s important to think about your enterprise content management system (CMS) as more than just a tool for adding pages to your corporate website.

Table of content:

  1. Single view of customer
  2. Real-time positioning and targeting
  3. Multichannel support
  4. Easy-to-use interface
  5. Design flexibility
More →
How to choose the best CMS for customer experience management

How to choose the best CMS for customer experience management

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Choosing a web CMS is about more than content management

We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, today you must look at it as part of a larger customer experience management capability.

Table of content:

  1. Choosing a web CMS is about more than content management
  2. The new requirements for today’s web CMS
  3. From the marketer’s perspective: Important capabilities for your web CMS
  4. From the developer’s perspective: Important capabilities for your web CMS
  5. A roadmap for choosing your CMS


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Digital Disruption: Have you been disrupted yet?

Digital Disruption: Have you been disrupted yet?

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Customer experience management technology can change the competitive landscape

“Disruption” is the darling of the high tech lexicon, and with good reason. Disruptive technology has the power to change the way people do things, and forever alter a competitive landscape. Disruption often comes from small, nimble market entrants, usually start-up companies unencumbered by legacy systems, processes, and people.

This white paper presents the steps enterprises can take to become self-disruptive, from 650 Labs’ Mark Zawacki. It also includes a snapshot story of easyJet, Europe’s leading low-cost airline and a market disruptor powered by Sitecore.

Finally, this white paper describes how Sitecore provides primary enabling technology. The Sitecore® Experience PlatformTM empowers marketers to quickly develop and deploy exceptional experiences that are based on complete information. With Sitecore, marketers can engage customers in the moment, across the channels they prefer: web, mobile, email, social, and commerce.

Table of contents:

  1. Introduction: What’s really disruptive?
  2. A prescription for disruption
  3. Disruptor profile: easyJet
  4. The foundation for disruption: An integrated platform
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Why website personalization matters

Why website personalization matters

  • Company:
    Sitecore
  • Price:
    FREE

Content:

There is a lot of buzz going on around personalization in the online world, such as how to use it, does it matter, won’t the visitor be suspicious, and other factors.

The online world can learn a lot from the offline world!

Today, even after many decades in which technology and the online experience have improved by leaps and bounds, many sites are still nineties static, showing the same content to all the visitors, even if the visitor has bought one or more products (if it’s e-commerce), signed up for the newsletter, or completed another action. These static sites are primitive and don’t provide compelling reasons for a customer to visit again or spend more time on the site. This can result in low conversion rates.

Table of contents:

  1. Learning from the real world
  2. Enter into the age of Web Engagement Management
  3. Personalization and customer dialog
  4. Where do we go from here?


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Marketing Gold: Connecting integrated multichannel marketing with business growth

Marketing Gold: Connecting integrated multichannel marketing with business growth

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Searching for profits

Today’s multichannel marketing is data-intensive, requiring sifting through vast amounts of data to pinpoint exactly where opportunities lie.

Thus, finding the path to profit in the digital marketing landscape is part science, part art. Finding more revenues, superior customer knowledge, and measurable return on investment (ROI) requires a better toolset.

Table of contents:

  1. Marketing gold—easy to mine, hard to find
  2. The elements of gold: How to gauge commitment
  3. The path to profits: Not as random as it looks
  4. Who’s doing it right: Spotlight on Jabra
  5. Why CEOs care: The business impact of engagement
  6. Conclusion
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Achieving customer experience excellence

Achieving customer experience excellence

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Digital marketing—the end of an era. What’s next?

Marketers have been at the forefront of the digital revolution, and although it’s been a tough (but fascinating) journey, most marketers feel now as if they understand and are getting results from digital marketing, and many organizations have changed dramatically over the past few years to accommodate the digital consumer. There really has been wave after wave of digital change, driven by a mix of technology, internet availability, and consumer demand in sector after sector such as retail—shopping online has become easier than shopping in stores. Marketers who have adopted digital marketing have seen many benefits—with many ways to reach and engage directly with customers—and as more customers have embraced digital media, more information and tools have become available to marketers that have allowed us to understand and increase the success of our marketing campaigns.

But nothing stands still.

Learn what’s next for digital marketing and why you should embrace it

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The Forrester Wave™: Web Content Management Systems

The Forrester Wave™: Web Content Management Systems

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Why read this Report?

Web content management (WCM) software has become the technology and content delivery backbone of digital experiences. Firms that want to upgrade for mobile devices, consolidate potentially thousands of websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product. Forrester has evaluated 10 vendors — Acquia, Adobe, Ektron, EPiServer, HP, IBM, OpenText, Oracle, SDL, and Sitecore — on 36 criteria for current offering, strategy, and market presence.

We focus on baseline capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce. Application development and delivery (AD&D) professionals can customize the requirements to re-rank the vendors according to their specific digital experience needs.

Table of contents

  1. Web Content Management Is The Backbone Of Digital experiences
  2. WCM Touches every step Of The Customer and employee Journey
  3. Web Content Management systems evaluation Overview
  4. The Results: adobe and sitecore Lead a strong Field
  5. Vendor profiles
  6. Supplemental Material
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Nine ways your WCM platform enables customer experience management

Nine ways your WCM platform enables customer experience management

  • Company:
    Sitecore
  • Price:
    FREE

Content:

If you aren’t sure what your web content management platform should offer, this guide can help you.

Not all web content management platforms offer the same features and functionality to support experiencedriven marketing. Choosing the wrong WCM platform can result in significant challenges such as an incomplete view of your customers and their needs, or a lack of accurate feedback on what is and isn’t working, among others.

Table of contents

  1. WCM—Why it’s no longer enough
  2. WCM now—The backbone of experience management
  3. Nine capabilities to look for in a web content management platform
  4. Buying the right WCM platform
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Gartner Magic Quadrant for Web Content Management 2015

Gartner Magic Quadrant for Web Content Management 2015

  • Company:
    Sitecore
  • Price:
    FREE

Content:

First aid for your WCM shortlist: Gartner's Critical Capabilities

Gartner's "Critical Capabilities for Web Content Management" report evaluates how 19 WCM systems meet leading-edge requirements in five use cases. It can help you clarify goals and objectives and narrow your WCM shortlist.

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Commerce:
 It’s always personal

Commerce:
 It’s always personal

  • Company:
    Sitecore
  • Price:
    FREE

Content:

How context-driven content fuels sales growth

It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done.

A complete view of the data helps you understand the connection between content relevance, customer experience, and commerce, so you can:

  1. Respond to shopping behavior in real time with personalized content
  2. Predict what content customers will want, based on their profiles, interests, and actions
  3. Test, validate, and fine-tune your approach


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Customer Experience Platform

Customer Experience Platform

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Know every customer. Shape every experience.

How do you treat millions of customers like they’re one-in- a-million? Simply put, that’s what your customers expect: a relevant, personalized experience every time and any way they engage with your brand.

The days of fill-in-the-blank marketing and disconnected, one-way communications are over. Today, you need to know every customer and shape every customer experience.

This paper shows how this can be done...



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7 Lessons from visionary Context Marketers

7 Lessons from visionary Context Marketers

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Why the Context Marketing mindset matters —and how you can get it

What does it take to turn something so easily said into something that’s actually happening? It takes a visionary Context Marketer who can:

  1. Understand the customer

  2. Take meaning from behavior

  3. Respond with considered content
  4. Disrupt organizational norms

  5. Focus on the business case
  6. Use metrics that deliver real results
  7. Keep everything integrated


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Data, data everywhere...

Data, data everywhere...

  • Company:
    Sitecore
  • Price:
    FREE

Content:

To market in context you have to:

Know how your customers and prospects have interacted with your brand (which means you’ll need some seriously integrated data). Engage with them on their terms,
not yours (and you’ll need the means to get real-time insight from that data).

Break down data silos to get that single view of the customer you’ve always dreamed of:

  1. Right consumer - Because you really know every customer— inside and out
  2. Right content - Because you know every customer’s interests and needs
  3. Right time - Because you know exactly where every customer is on their journey
  4. Right channel - Because you know which channel will have the biggest impact with every customer

This paper offers great inspiration and solutions to adress these challenges



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Thinking beyond, and before, the abandoned cart

Thinking beyond, and before, the abandoned cart

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Context-driven commerce is based on three key rules of conversion:

  1. Prospects engage with content that’s totally relevant to them at that exact point
  2. Engaged prospects convert into customers
  3. If you keep them engaged (ie, when customers feel they’re getting a personalized, custom experience unique to them), companies and brands win customer loyalty.

This white paper explains how context-driven commerce works, how the Sitecore solution delivers context-driven commerce capabilities today, and the important business benefits that can be gained.



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Mobile insights: Expert answers to 5 essential questions

Mobile insights: Expert answers to 5 essential questions

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Get the latest thinking from Sitecore® Platinum Implementation Partners on how to create a winning mobile experience.

  1. Top three challenges companies face when they embark on mobilizing their digital experience.
  2. The right time for brands to focus on mobile.
  3. How to choose a service provider for mobile.
  4. How to measure the success of the mobile experience.
  5. What percentage of clients define mobile as “responsive/adaptive design” and what percentage consider mobile to be an application that’s integrated with their web presence?
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Sådan skaber du de bedste mobiloplevelser

Sådan skaber du de bedste mobiloplevelser

  • Company:
    Sitecore
  • Price:
    FREE

Content:

Syv trin til at mestre den succesfulde mobiloplevelse

I denne eBog beskrives det i 7 trin, hvordan man griber mulighederne med mobil marketing - og hvordan man sikrer at det bliver en kommerciel succes.

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Mobile First: Four ways to rethink customer experiences

Mobile First: Four ways to rethink customer experiences

  • Company:
    Sitecore
  • Price:
    FREE

Content:

In May of 2015, Google revealed that mobile search had overtaken desktop search.1

Google’s news meant that more people are searching for information on a mobile device now than on their PCs.

The challenge? Most marketers still manage, create, and invest in campaigns and supporting technology platforms designed for a PC-first world.

The author of this eBook, Brian Solis, is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation.

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Voucher på 500 kr. til Google Adwords Tilstandsrapport

Voucher på 500 kr. til Google Adwords Tilstandsrapport

  • Company:
    A-Better-Traffic
  • Price:
    FREE

Content:

Denne voucher har en værdi på 700 kr. ved køb af en Google tilstandsrapport. Normalprisen er 2.000 kr. Ved brug af denne voucher fratrækkes 700 kr. Gyldig indtil 1. december 2016.

Vi samler vurderingen i en Google AdWords tilstandsrapport. I tilstandsrapporten vil din konto blive målt på en række faktorer såsom:

  • Kvalitetsresultat (Quality Score)
  • Annoncekvalitet
  • Valg af søgeord
  • Antallet af søgeord
  • Negative søgeord
  • Annonceudvidelser
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Using Psychology for Better Customer Service

Using Psychology for Better Customer Service

  • Company:
    Oracle
  • Price:
    FREE

Content:

Understanding Customer Stickiness (Not the same as Loyalty)

Where consumers use you more than your competitors (or better still, exclusively), you have stickiness, not loyalty. Stickiness is an observation, not a misappropriation of a word that has meaning in human relationships but not in dealings with people who sell plane tickets or service current accounts.

Content of this paper (21 pages):

  1. Introduction
  2. The Psychology of Customer Loyalty
  3. Misleading Market Research
  4. What Is It if It Isn’t Loyalty? Understanding Customer Stickiness
  5. Four Ways to Use Consumer Behavior to Increase Stickiness
  6. Vital Tools for Creating Great Customer Experiences
  7. Summary
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5 new rules for customer-centric business

5 new rules for customer-centric business

  • Company:
    Oracle
  • Price:
    FREE

Content:

RULES ARE THERE TO BE BROKEN!

Our goal is to assist you in helping others understand the true power of customer service and what the future of customer engagement looks like.

Content of this paper (8 pages):

  • RULES are there to be broken
  • NEW RULE #1: Understand whar customers value and focus on that
  • NEW RULE #2: Focus on what customers do, not what they say
  • NEW RULE #3: Use social to get ahead and engage customers
  • NEW RULE #4: Only use metrics that are meaningful to your business
  • NEW RULE #5: Think digital first with everything you do
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Kursuskalender Tack International 2017

Kursuskalender Tack International 2017

  • Company:
    Tack International A/S
  • Price:
    FREE

Content:

HVEM ER TACK?

TACK International er en af Danmarks førende uddannelsesvirksomheder. Hos os får du et af landets største udvalg af kurser inden for salg, ledelse og personlig udvikling.

Når du tager på kursus hos TACK, er du sikret praktiske redskaber, som kan være med til at lette din hverdag og hjælpe dig nærmere dine mål. Kurserne er udarbejdet på baggrund af filosofien Learn it today – use it tomorrow, hvilket betyder, at tykke bøger og lange forelæsninger er skiftet ud med praktisk orienteret undervisning i små grupper, hvor teorien konstant relateres til situationer, som vedrører din hver- dag. Dette gør dig i stand til at tage direkte tilbage til jobbet og gøre en forskel.

ÅBNE KURSER giver mulighed for individuel kompetenceudvikling. Du kan vælge det kursus, som rammer dit behov eller område du ønsker at udvikle. Du får mu- lighed for at møde deltagere fra andre organisationer og brancher, hvilket giver dig en bredere og mere nuanceret kursusoplevelse.

VIRKSOMHEDSKURSER er tilpasset din virksomheds behov og udfordringer. Forløbet vil ofte tage udgangspunkt i den øjeblikkelige opgave, deltagernes kom- petencer og virksomhedens værdier. Du har mulighed for at få skræddersyet et uddannelsesforløb, der er udviklet til alt fra én person til flere tusinde - det kan være en enkeltstående opgave, og det kan strække sig over flere år. Kontakt os, hvis du er i tvivl om hvordan jeres forløb skal se ud.

Salg Ledelse Personlig udvikling Service, Indkøb & Telefon

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SEO Potentiale analyse

SEO Potentiale analyse

  • Company:
    InboundCPH
  • Price:
    FREE

Content:

Få viden om det økonomiske potentiale ved søgemaskineoptimering af jeres website.

SEO er en marketingmetode, der går ud på at styrke jeres tilstedeværelse i søgeresultaterne på Google, så mængden og kvaliteten af besøgstrafikken til jeres website øges. Konkret indebærer SEO, at man forbedrer websitet og øger omtalen af websitet, så det vises højt i søgeresultaterne, når målgruppen foretager en forretningsrelevant søgning.

En SEO-potentialeanalyse er for jer, der:

  • Vil vide, om SEO er en rentabel investering for virksomheden
  • Vil arbejde seriøst med SEO over en periode på mindst 12 måneder
  • Ønsker viden med henblik på planlægning og prioritering af SEO-indsatsen
  • Sælger produkter eller ydelser til virksomheder (B2B) eller forbrugere (B2C)
  • Har et website, men ikke nødvendigvis en netbutik (webshop).
More →