Insights on Marketing & Technology

Very few companies are used to create new content. Or to promote the content in an efficient manner. They trial and error while the amount of global content explodes. So how do you get started in a good way? What things should you be in control of first? How do you get attention, even if you do not have the largest budget?

Based on two concrete examples lists this White Paper 10 points, you might want to hang on the wall as a reminder of what is important.