5 Tenets of Modern Marketing: Targeting
- Company: Oracle Eloqua
- Price: FREE
See 5 tenents of modern marketing and be able to ask the right questions in your organization startet:
The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies in place for data collection and management, your marketing operations will suffer because manual methods aren’t geared to helping you meaningfully know, segment, and refine your prospects. How well do you know your potential customers?
Buyers demand and deserve value-based interactions across all points of engagement. More importantly, timing and relevance are critical factors for content delivery and sales engagement. In the Modern Marketplace, customer
centricity is the driving force of meaningful, mutually beneficial engagement. No longer can marketers or sales reps relegate communications to company or product-centric conversations. To engage with prospects and customers
in a significant way, you have to be where your customers are. How do you do that? By establishing your target audience’s preferred channels.
Modern Marketers mine conversion data to gain insights into marketing efforts; providing insight on trends, stage conversion history, and other key metrics. Core competencies for modern conversion strategies include the ability to:
• Compare multiple mediums at a glance (e-mail, search, downloads etc.)
• Roll up reports to gauge overall performance against goals
• Uncover which marketing campaigns are producing revenue
• Dramatically increase response rates for cross-sell and up-sell opportunities
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue.
- Marketing Technology
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.