Insights on Marketing & Technology

Digital marketing—the end of an era. What’s next?

Marketers have been at the forefront of the digital revolution, and although it’s been a tough (but fascinating) journey, most marketers feel now as if they understand and are getting results from digital marketing, and many organizations have changed dramatically over the past few years to accommodate the digital consumer. There really has been wave after wave of digital change, driven by a mix of technology, internet availability, and consumer demand in sector after sector such as retail—shopping online has become easier than shopping in stores. Marketers who have adopted digital marketing have seen many benefits—with many ways to reach and engage directly with customers—and as more customers have embraced digital media, more information and tools have become available to marketers that have allowed us to understand and increase the success of our marketing campaigns.

But nothing stands still.

Learn what’s next for digital marketing and why you should embrace it