Analysis: Big Data in Marketing
- Company: Neolane, an Adobe company
- Price: FREE
This exclusive report, based on responses from the community of UK data professionals, identifies the current trends in marketing and the likely future directions for investment.
See answers to the following questions:
- How big is big data?
- Data gets social
- Data management
- Data investment drivers in 2013
- Data challenges 2013
- Business impact for poor data quality