Analysis: Big Data in Marketing

Analysis: Big Data in Marketing

Info:

Company: Neolane, an Adobe company
Price: FREE

Content:

This exclusive report, based on responses from the community of UK data professionals, identifies the current trends in marketing and the likely future directions for investment.

See answers to the following questions:

How big is big data?
Data gets social
Data management
Data investment drivers in 2013
Data challenges 2013
Business impact for poor data quality

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