Insights on Marketing & Technology

How context-driven content fuels sales growth

It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done.

A complete view of the data helps you understand the connection between content relevance, customer experience, and commerce, so you can:

1. Respond to shopping behavior in real time with personalized content
2. Predict what content customers will want, based on their profiles, interests, and actions
3. Test, validate, and fine-tune your approach