Marketing Gold: Connecting integrated multichannel marketing with business growth
- Company: Sitecore
- Price: FREE
Marketing gold - easy to mine, hard to find
“Customer centricity.” “Cross-channel conversations.” “Orchestrating the customer journey.” All these buzz phrases capture the hottest trends in marketing, with good reason. Implemented properly, they deliver pure, unadulterated gold: demonstrably higher revenues. This “marketing gold,” in turn, translates into a measurable return on the large investments companies are making in multichannel marketing, which spans digital and offline channels.
Searching for profits
Today’s multichannel marketing is data-intensive, requiring sifting through vast amounts of data to pinpoint exactly where opportunities lie.
Thus, finding the path to profit in the digital marketing landscape is part science, part art. Finding more revenues, superior customer knowledge, and measurable return on investment (ROI) requires a better toolset.
Table of contents:
- Marketing gold—easy to mine, hard to find
- The elements of gold: How to gauge commitment
- The path to profits: Not as random as it looks
- Who’s doing it right: Spotlight on Jabra
- Why CEOs care: The business impact of engagement