Cross data marketing

Free book: Cross Data marketing

Info:

Company: Valtech
Price: FREE

Content:

This is a 90 pages book that shares advice illustrated by practical examples. It will enable you to advance step-by-step in implementing cross-channel marketing that leverages your data and reduces the friction is your customers’ buying experience.

How can companies succeed in tracking volatile, hard-to-reach consumers by implementing the right metrics and having teams working together instead of in silos?
How can they centralize customer data in one place and be in a position to better exploit it?
How can they recognize the same customer across various touchpoints —whether the internet, a mobile app, a Facebook page or an ad banner?
How can they optimize cross-channel journeys and identify the marketing channels that contributed most to conversion?

Content:
The customer journey is becoming richer and more complex
- The explosion of new devices has given rise to new usages and a new type of consumer
- An environment where marketing teams must deal with a new and complex data ecosystem
- Where are we with Big Data?
Analyzing the cross-channel journey: a marketing opportunity
- The unprecedented refinement of cross-channel behavior metrics enabled by new digital technologies is revolutionizing marketing
The challenges of measuring cross-channel data
- Centralizing data in one place
- Recognizing the cross-channel customer
- Behavioral targeting: reaching the right customer at the right place at the right time
- Optimizing cross-channel scenarios
- How do you identify the last click that led to conversion in a multi-channel digital marketing system?
Self-assessment quiz: How well-prepared is your organization for cross-channel marketing?
The Fundamentals
- Think about the project in its entirety
- An example of a SMART KPI
- What are the best KPIs for cross-channel?
Enabling organization to efficiently manage data
- Create a data-driven culture across all departments
- Identify the types of skilled personnel needed
- Aligning business and IT for an agile approach
- The 7 best practices

This is a 90 pages Whitepaper that shares advice illustrated by practical examples. It will enable you to advance step-by-step in implementing cross-channel marketing that leverages your data and reduces the friction is your customers’ buying experience.

    How can companies succeed in tracking volatile, hard-to-reach consumers by implementing the right metrics and having teams working together instead of in silos?
    How can they centralize customer data in one place and be in a position to better exploit it?
    How can they recognize the same customer across various touchpoints—whether the internet, a mobile app, a Facebook page or an ad banner?
    How can they optimize cross-channel journeys and identify the marketing channels that contributed most to conversion?

Content:

    The customer journey is becoming richer and more complex
    - The explosion of new devices has given rise to new usages and a new type of consumer
    - An environment where marketing teams must deal with a new and complex data ecosystem
    - Where are we with Big Data?
    Analyzing the cross-channel journey: a marketing opportunity
    - The unprecedented refinement of cross-channel behavior metrics enabled by new digital technologies is revolutionizing marketing
    The challenges of measuring cross-channel data
    - Centralizing data in one place
    - Recognizing the cross-channel customer
    - Behavioral targeting: reaching the right customer at the right place at the right time
    - Optimizing cross-channel scenarios
    - How do you identify the last click that led to conversion in a multi-channel digital marketing system?
    Self-assessment quiz: How well-prepared is your organization for cross-channel marketing?
    The Fundamentals
    - Think about the project in its entirety
    - An example of a SMART KPI
    - What are the best KPIs for cross-channel?
    Enabling organization to efficiently manage data
    - Create a data-driven culture across all departments
    - Identify the types of skilled personnel needed
    - Aligning business and IT for an agile approach
    - The 7 best practices

How can companies succeed in tracking volatile, hard-to-reach consumers by implementing the right metrics and having teams working together instead of in silos?
How can they centralize customer data in one place and be in a position to better exploit it?
How can they recognize the same customer across various touchpoints —whether the internet, a mobile app, a Facebook page or an ad banner?
How can they optimize cross-channel journeys and identify the marketing channels that contributed most to conversion?

Content:
The customer journey is becoming richer and more complex
- The explosion of new devices has given rise to new usages and a new type of consumer
- An environment where marketing teams must deal with a new and complex data ecosystem
- Where are we with Big Data?
Analyzing the cross-channel journey: a marketing opportunity
- The unprecedented refinement of cross-channel behavior metrics enabled by new digital technologies is revolutionizing marketing
The challenges of measuring cross-channel data
- Centralizing data in one place
- Recognizing the cross-channel customer
- Behavioral targeting: reaching the right customer at the right place at the right time
- Optimizing cross-channel scenarios
- How do you identify the last click that led to conversion in a multi-channel digital marketing system?
Self-assessment quiz: How well-prepared is your organization for cross-channel marketing?
The Fundamentals
- Think about the project in its entirety
- An example of a SMART KPI
- What are the best KPIs for cross-channel?
Enabling organization to efficiently manage data
- Create a data-driven culture across all departments
- Identify the types of skilled personnel needed
- Aligning business and IT for an agile approach
- The 7 best practices