Data, data everywhere...
- Company: Sitecore
- Price: FREE
To market in context you have to:
Know how your customers and prospects have interacted with your brand (which means you’ll need some seriously integrated data). Engage with them on their terms, not yours (and you’ll need the means to get real-time insight from that data).
Break down data silos to get that single view of the customer you’ve always dreamed of.
- Right consumer - Because you really know every customer— inside and out
- Right content - Because you know every customer’s interests and needs
- Right time - Because you know exactly where every customer is on their journey
- Right channel - Because you know which channel will have the biggest impact with every customer
This paper offers great inspiration and solutions to adress these challenges