Insights on Marketing & Technology

Customer experience management technology can change the competitive landscape

“Disruption” is the darling of the high tech lexicon, and with good reason. Disruptive technology has the power to change the way people do things, and forever alter a competitive landscape. Disruption often comes from small, nimble market entrants, usually start-up companies unencumbered by legacy systems, processes, and people.

This white paper presents the steps enterprises can take to become self-disruptive, from 650 Labs’ Mark Zawacki. It also includes a snapshot story of easyJet, Europe’s leading low-cost airline and a market disruptor powered by Sitecore.

Finally, this white paper describes how Sitecore provides primary enabling technology. The Sitecore® Experience PlatformTM empowers marketers to quickly develop and deploy exceptional experiences that are based on complete information. With Sitecore, marketers can engage customers in the moment, across the channels they prefer: web, mobile, email, social, and commerce.

Table of contents:

1. Introduction: What’s really disruptive?
2. A prescription for disruption
3. Disruptor profile: easyJet
4. The foundation for disruption: An integrated platform