Insights on Marketing & Technology

Tager din mail-udsendelse højde for alle de forskellige teknologier og skærmstørrelser? Er du i tvivl, så læs denne tekniske guide.

Contents

Standard E-Mail Elements and Basic HTML E-Mail Design Recommendations

• Preheader Text
  
• Header and Navigation Bar
• E-Mail Body
• Recovery Module
• Footer
• Social Network Sharing Links
• Social Network Community Links
• A Note on Preview Pane Optimization
• Mobile-Influenced Design Best Practices

Mobile Design Recommendations

• Getting Started with Mobile Design
• Mobile-Optimized E-Mail
• Responsive E-Mail
• Mobile-Optimized Landing

A Note on Whether to Include Plain Text E-Mail Coding Recommendations

• Significant Considerations for Coding HTML E-Mail
• Establishing an Effective Process for E-Mail Coding
• A Deeper Look at Coding Particulars and Top Mistakes to Avoid
• Basic Layout: Working with Tables
• Working with Images
• Working with Text and Links
• Responsive E-mail
• Platform-Specific Fixes
• Coding for Outlook 2007, 2010, and 2013
• Testing: The Final Step Before Launching

Breaking the Rules