Insights on Marketing & Technology

How to create your B2B blog

B2B blogs have a uniquely set of challenges and attributes: they’re relationship-driven, deal with much longer sales cycles and focus on long-term ROI. Blogs are a top-ranked source for information in the B2B world.

39% of B2B marketers say: Blog posts are their most valuable content asset.

55% of B2B professionals say: They turn to blogs for business information.

• What’t the difference between B2C and B2B blogging?
• Why should my business care about blogging
• 9 big benefits of BsB blogging
• The anatomy of a perfect blog post
• How to place a guest blog post
• What do I need to start (or revive) a blog?
• B2B blogging succes stories
• How does blogging tie to lead generation?
• How ShipServ blogged for leads
• B2B blogging Do’s and Don’ts
• But what should we write about?
• B2B blogging rescources