Grande Guide to B2B Content Marketing
- Company: Oracle
- Price: FREE
In the United States companies use 33% of marketing budgets on Content Marketing. In this guide you can read why and how.
Content marketing is the art of creating, curating, and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation, and customer acquisition.
Simply put, it’s business-relevant communications ... minus the selling. It’s the antidote to interruption marketing. Instead of pitching products or services, a content marketer equips buyers with the knowledge to make better-informed decisions. Central to content marketing is the belief that if businesses deliver consistent, helpful information to buyers at the right time, then prospects will ultimately reward the company with their purchase and loyalty.
And they do.
Why does my business need to understand Content Marketing? Content marketing fundamentals Three key play points Content Marketing best practices Measuring Content Marketing Content Marketing case Content Marketing is important in the B2B world too 5 reasons you should not be a Content Marketer