Insights on Marketing & Technology

E-mail deliverability is about maximizing the potential number of e-mails reaching target inboxes. How well you do with deliverability depends on how your organization:

• Manages e-mail sender reputation
• Maintains lists
• Ensures a quality database
• Acquires e-mail addresses
• Manages bounces

When it comes to e-mail, privacy is about safeguarding the personal information contained in your mailing database. This includes honoring the opt-in/opt-out, data access, and data destruction wishes of the data subject.

• What is deliverability and privacy?
• Why deliverability and privacy matter today
• Why do we need to understand deliverability and privacy?
• Deliverability and privacy basics (terminology, principles, key concepts)
• E-mail deliverability Best Practices
• Step 1: Manage your reputation
• Step 2: Manage your e-mail distribution-lists
• Step 3: Optimize your content
• Return Path’s sender reputation checklist
• Deliverability and privacy processes, tools and technologies
• What’s next in deliverability and privacy?