Guide for Orchestrating Social+Local+Mobile Campaigns
- Company: Neolane, an Adobe company
- Price: FREE
Social+Local+Mobile "SoLoMo" is a relevance multiplier for brand engagement. It’s the secret to engaging customers and prospects in just the right message, at just the right time, in just the right place; resulting in huge increases in customer satisfaction and revenue growth for companies that get it right.
See the answers to the following questions:
- What is SoLoMo?
- Is SoLoMo Right for Your Organization?
- What Makes SoLoMo Compelling?
- Goal: Unify the Customer Experience
- Why Does SoLoMo Fail?
- Strategic Considerations
- Technical Considerations
- How to adapt Digital Content For Mobile Usage
- Use Cases & ROI within Retail, Travel, Service
- How to capture the Real-Time Location of Customers?
- The Best Way to Push Geolocated Marketing Content to Customers
- How to work with Mobile Push?
- How to Boost SoLoMo Activity from Customers?
- How to Get Started - Recommendations?