Insights on Marketing & Technology

Social+Local+Mobile "SoLoMo" is a relevance multiplier for brand engagement. It’s the secret to engaging customers and prospects in just the right message, at just the right time, in just the right place; resulting in huge increases in customer satisfaction and revenue growth for companies that get it right.

See the answers to the following questions:

• What is SoLoMo?
  
• Is SoLoMo Right for Your Organization?
  
• What Makes SoLoMo Compelling?
  
• Goal: Unify the Customer Experience
  
• Why Does SoLoMo Fail?
  
• Strategic Considerations
  
• Technical Considerations
  
• How to adapt Digital Content For Mobile Usage
  
  
• Use Cases & ROI within Retail, Travel, Service
  
• How to capture the Real-Time Location of Customers?
  
• The Best Way to Push Geolocated Marketing Content to Customers
  
• How to work with Mobile Push?
  
• How to Boost SoLoMo Activity from Customers?
  
• How to Get Started - Recommendations?