Insights on Marketing & Technology

Content marketers are never short on things to do. Whether it’s determining the best time to promote to your social media accounts, what your next piece of content should be about, or how to track and optimize all that content you produce, we know that marketers have a lot to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.

As a business with a content marketing strategy (blogs, white papers, screencasts, and more), it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Order this WhitePaper and learn how.