Insights on Marketing & Technology

Only 18% of B2B orginazations are currently using a marketing automation platform to manage their lead processes; but that number is expected to swell to 40% by 2016. Companies that use automated lead management is expected to see a 10% increase in revenue in just 6-9 months.

This guide gives sales, marketing and IT departments a 7 Steps model to follow to succesfull implement marketing automation software.