Measuring the Effectiveness of Your Content Marketing
A 5-Step Process to Prove Value and Grow Your Business
- Company: Oracle
- Price: FREE
Generating an indisputable return on investment linked to advertising in traditional media — television, print, or radio — is next to impossible for marketers. Sure, we can talk about the eyeballs and impressions we generate. But to attribute new revenue — hard dollars and cents — to an ad that runs on The Biggest Loser? That’s tough, especially in the age of digital video recorders.
Most TV viewers these days fast-forward right through those commercial breaks. And that’s exactly why content marketing can be so valuable. When done right, it is a highly measurable part of your marketing mix — one that can prove increased brand awareness, engagement, and even bottom-line results.
The key is to follow these essential steps:
- Know your customers
- Create Clear and Measurable Goals
- Define Your Sales and Marketing Funnel and Associated Content
- Integrate and Implement Tracking Systems
- Identify Desired Actions for All Visitor Segments and Goals