Insights on Marketing & Technology

(And why you can’t afford to choose the wrong one)

In its recent 2015 Magic Quadrant for Web Content Management, Gartner acknowledges that web content management is a key technology that helps drive better, more relevant and engaging customer experiences. It also says that web content management has evolved to offer more capabilities to deliver these experiences.

But not all web content management platforms offer the same features and functionality to support experiencedriven marketing. Choosing the wrong WCM platform can result in significant challenges such as an incomplete view of your customers and their needs, or a lack of accurate feedback on what is and isn’t working, among others.

If you aren’t sure what your web content management platform should offer, this guide can help you.

Table of contents

1. WCM—Why it’s no longer enough
2. WCM now—The backbone of experience management
3. Nine capabilities to look for in a web content management platform
4. Buying the right WCM platform