Insights on Marketing & Technology

Indhold

Onboarding for Success

• Warming Up Your IP Address
• Common Pitfalls to Avoid During IP Warm-up
• E-mail Authentication 101
• Feedback Loops and Gmail’s List Unsubscribe
• What to Remember About Whitelists

• 4 Quick Tips
• Tread Carefully With New E-mail Sign-ups
• Why Long Term Inactive Addresses Still Matter
• The Wrong Way to Collect E-mail Addresses

Secrets to New Subscriber Engagement

• Defining Engagement How to Approach Inactivity Create a Plan For Re-engagement

Need-to-Know Deliverability Metrics

• Breaking Down Bounce Rates
• Explaining Spam Complaints and Traps
• Microsoft SNDS and Return Path Sender Score
• Infographic: The Prevalence of Spam

What the Gmail Changes Really Mean

• Why the New Tabs Are Working
• 5 Tips For Sending to the Tabbed Inbox

Understanding International Deliverability

• Taking a Worldview
• The Importance of China
• Infographic: Global Deliverability Tips