
The Modern Marketer’s Guide To E-Mail Deliverability
Kunsten at få din email forbi spamfilteret og åbnet af modtageren.
Info:
- Company: Oracle
- Price: FREE
Content:
Indhold
Onboarding for Success
- Warming Up Your IP Address
- Common Pitfalls to Avoid During IP Warm-up
- E-mail Authentication 101
- Feedback Loops and Gmail’s List Unsubscribe
- What to Remember About Whitelists
- 4 Quick Tips
- Tread Carefully With New E-mail Sign-ups
- Why Long Term Inactive Addresses Still Matter
- The Wrong Way to Collect E-mail Addresses
Secrets to New Subscriber Engagement
- Defining Engagement How to Approach Inactivity Create a Plan For Re-engagement
Need-to-Know Deliverability Metrics
- Breaking Down Bounce Rates
- Explaining Spam Complaints and Traps
- Microsoft SNDS and Return Path Sender Score
- Infographic: The Prevalence of Spam
What the Gmail Changes Really Mean
- Why the New Tabs Are Working
- 5 Tips For Sending to the Tabbed Inbox
Understanding International Deliverability
- Taking a Worldview
- The Importance of China
- Infographic: Global Deliverability Tips