Insights on Marketing & Technology

Context-driven commerce is based on three key rules of conversion:

1. Prospects engage with content that’s totally relevant to them at that exact point
2. Engaged prospects convert into customers
3. If you keep them engaged (ie, when customers feel they’re getting a personalized, custom experience unique to them), companies and brands win customer loyalty8

This white paper explains how context-driven commerce works, how the Sitecore solution delivers context-driven commerce capabilities today, and the important business benefits that can be gained.

It also includes an in-depth look at how a global beauty company shifted from a standalone web store to integrate commerce more organically into customers’ omnichannel experiences—a significant step toward the context-driven ideal