
Thinking beyond, and before, the abandoned cart
Info:
- Company: Sitecore
- Price: FREE
Content:
Context-driven commerce is based on three key rules of conversion:
- Prospects engage with content that’s totally relevant to them at that exact point
- Engaged prospects convert into customers
- If you keep them engaged (ie, when customers feel they’re getting a personalized, custom experience unique to them), companies and brands win customer loyalty8
This white paper explains how context-driven commerce works, how the Sitecore solution delivers context-driven commerce capabilities today, and the important business benefits that can be gained.
It also includes an in-depth look at how a global beauty company shifted from a standalone web store to integrate commerce more organically into customers’ omnichannel experiences—a significant step toward the context-driven ideal