Insights on Marketing & Technology

There is a lot of buzz going on around personalization in the online world, such as how to use it, does it matter, won’t the visitor be suspicious, and other factors.

The online world can learn a lot from the offline world!

Today, even after many decades in which technology and the online experience have improved by leaps and bounds, many sites are still nineties static, showing the same content to all the visitors, even if the visitor has bought one or more products (if it’s e-commerce), signed up for the newsletter, or completed another action. These static sites are primitive and don’t provide compelling reasons for a customer to visit again or spend more time on the site. This can result in low conversion rates.

Table of contents:

1. Learning from the real world
    - Going online
    - Questions to consider
    - From evolution to revolution 
2. Enter into the age of Web Engagement Management
3. Personalization and customer dialog
4. Where do we go from here? 

About the author

Lars Birkholm Petersen has 12 years of experience with Web Content Management, starting as a developer back in the days where frames and active server pages were cool. Lars has been involved with project management and participated in over 100 different website projects and WCMS product development. Today Lars works with Sitecore, helping customers and partners with Sitecore Online Marketing Suite among others.