Customer Experience Management

Seminar

Digital Customer Experience Management – getting beyond CRM

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Participate in this free seminar and get to know how one of the leading global luxury brands has completed a digital transformation to meet the new market demands.
Times are changing for companies today – whether B2B or B2C. The digital channels explode in number, social media become part of the agenda, new technologies emerge on a daily basis, demands from the market increase, and the customers expect high class service at each and every encounter.

What sort of strategy, mind-set and competencies are needed to adapt to this reality? And what sort of digital platform is needed to support this? Adobe and Valtech will inspire you with our perception of reality, and how this shall be faced by large companies.

Programme

13.45 - 14.00	Registration
14.00 - 14.05	Welcome v. Joacim Jeppesen, Director, Sales & Market Development, Valtech
14.05 - 14.40	From CRM to Customer Experience Management v. Joacim M. Jeppesen, Director, Sales & Business Development We will present our perspective on how the digital channels have changed the game radically for companies, and in particular their marketing organisations. We will walk you through an approach to a digitally oriented customer experience strategy that is highly relevant today.
14.40 - 15.20	Business Case: How does a global luxury brand meet the new digital agenda? (Representative from Valtech France) One of the leading global luxury brands has completed a digital transformation to meet the new market demands: Unified and consistent branding across all platforms, media and markets even with rapid releases of new collections and campaign activities. Get an insight into this transformation, and understand how this global brand is organised today around their digital activities.
15.20 - 15.50	How has the new reality influenced the product development of Adobe (Adobe) v. Gunnar Klauberg, Evangelist, Customer Marketing Learn how Adobe arms marketing professionals with a unified market leading digital content management solution. A solution that helps businesses engage and interact effectively online, converting visitors to buyers, and accelerating business growth.

Target group: Marketing- and Brand Management

Arranger: Valtech

There are a limited number of seats for this event, so registration is binding. The event is free, but at "no show" or cancellation within 4 days before the event date, we reserve the right to charge DKK 500,00.