Insights on Marketing & Technology

Time: November 20th at 11 am CET - duration approximately 60 minutes

Form: Live transmitted presentation where you can ask questions

Practice: On registration you will receive an e-mail with connection info

The customer selects the channel - you choose whether you want to sell something

Today’s customers expect to get service through whatever channel they use themselves: Phone, email, chat, social media, etc.

This new demand creates opportunities for companies to:

• Maintain a high level of service
• Sell more to inbound traffic
• Create loyalty

In this webinar, you can get a status of how modern customer service works today. You’ll get answers to questions like:

• How can we create a structure that allows relevant data to be available to the right people at the right time in the individual channels?
• How can you - in real time - act on behavioural data, the client leaves the web? For example if we can detect that this client shows a "leaving behaviour".
• Can we make retention on the fly? Or if we can see that the client has a hard time filling out a form - can we intervene and guide, so we don’t loose a customer in the moment of truth?

This webinar takes a strategic perspective, but we also take a journey down the definite "Customer Journey" as it may ideally look.

The webinar is hosted by Oracle