Insights on Marketing & Technology

The balancing act between controlling your brand and letting others tell your story

Most marketers will recognize the dilemma of trying to build a brand with a relevant and consistent story, particularly if you are a multinational enterprise with local subsidiaries or a national head office with local set ups.

The fact is that Instagrammers, YouTubers or bloggers can have more power over the story of your brand than a three-week TV campaign. Influencers are everything.

But, we know that armed with a solid, considered and consumer-focused brand story, you can harness the passion of brand advocates without relinquishing control of your brand completely.

Pop into Advance for a cup of coffee and we will share our experience of how we helped global sun care brand Piz Buin tread the tightrope between setting their brand free and keeping it under control.

This seminar is aimed at leaders within marketing, communication and sales.

Schedule:

08:30 - 09:00 Coffee & home-made breakfast

09:00 - 09:30 Who’s writing your brand’s story?

Defining a clear brand story that your consumers will want to retell

09:30 - 09:50 Power and pitfalls of influencer marketing

How to leverage the stars of the new media landscape without losing control of your brand.

09:50 - 10:30 Meet the Influencer

Q&A with fashion and travel blogger and Piz Buin Brand Ambassador Josie (www.FashionMumblr.com)

Bio - FashionMumblr:

Josephine Fear is a London-based beauty, travel and fashion blogger with a degree in Fashion Management and a background working for the marketing department at Mulberry. Josie has more than 35,000 followers on Instagram and supports her blog with a YouTube Vlog and daily updates on Snapchat.

This Seminar is free to attend - but no-shows will be invoiced dkr 750,-