Insights on Marketing & Technology

Innovating the Customer Experience is crucial to stay relevant to the demanding consumer. But how can you facilitate the innovative process within your business and what can new technology add to that process?

Valtech and Adobe invite you to join us for a morning full of inspiration on how you can work with innovation within your organization. 

Agenda

9:00 Welcome

9:10 The Future of Experiences

Adobe and Goldsmith University recently conducted a survey outlining key challenges and focus areas on the road to becoming an experience business. Mike Plimsoll from Adobe will take you through some of the most important findings and take a deeper dive in to:

• Why experiences matter
• The emergence of the experience business
• The future of experiences
• Key building blocks to create better experiences (people, process and technology)

Speaker: Mike Plimsoll, Senior Manager – EMEA Product & Industry Marketing - Adobe UK

9:40 Digital Innovation Hubs

The financial services sector is in the middle of a digital revolution, where FinTech start-ups present a credible threat to incumbent banks. To meet these challenges, Danske Bank has created MobileLife; their digital innovation hub for digital consumer-facing products and services. In his talk, Bjarke, will shed light on the challenges banks are facing today and talk about how MobileLife works with customer experience to stand up to these challenges.

Speaker: Bjarke Aaby Daugaard, Corporate Entrepreneur - june.dk, Mobile Life

10:00 Digital Transformation

A hands-on perspective on what companies do to explore plausible futures, ignite data and digital transformation, and build, design and launch new bankable innovations. As part of the presentation, Thomas will present key highlights from a new study of how 20 of the largest Danish companies work with digital transformation and what they do to navigate in a world of uncertainty.

Speaker: Thomas Holm Møller, Co-founder of BOX, a newly established business ideation company

10:30 - 11.30 Innovation through Virtual Reality

An introduction to VR and how it can innovate your business and customer experience. While enjoying brunch and exchanging thoughts, you get the chance to experiment with VR yourself.

Speaker: Mads Fuhr Frederiksen, Digital Experience Director - Valtech Denmark