Insights on Marketing & Technology

Nu kan du tilbringe en hel dag sammen med den legendariske marketing guru Drayton Bird – forfatter til bestselleren Commonsense Direct & Digital Marketing

Dette har David Ogilvy og Sir Martin Sorrell sagt om Drayton Bird:
“Drayton Bird knows more about direct marketing than anyone in the world. His book (Commonsense Direct Marketing) is pure gold, and his speeches are hilariously funny.”
David Ogilvy - founder of Ogilvy and Mather Advertising

“Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him.”
Sir Martin Sorrell – founder, WPP – world’s largest marketing group

Konferencen foregår på engelsk.

Vil du have mere effekt, tonsvis af inspiration og gå hjem med nye færdigheder du kan bruge med det samme, er det en klog beslutning at prioritere arrangementet med Drayton Bird.

Særpriser for Market Community medlemmer – men bestil senest d. 30. marts.
Priserne er pr. deltager (ekskl. moms) og er gældende indtil d. 30 marts kl. 15:00

1 deltager, kr. 4.495 – du sparer kr. 1.500
2-3 deltagere kr. 4.295 pr. deltager – du sparer kr. 1.795 pr. deltager
4-9 deltagere kr. 3.995 pr. deltager – du sparer kr. 2.095 pr. deltager

Hurtig reaktion bonus: Du får ét signeret eksemplar af bogen Commonsense Direct & Digital Marketing hvis du tilmelder dig senest d. 20. marts.

Drayton Birds program for dagen
“On the internet, in the press, on TV, through the mail: see what’s working now – no matter what you sell”

Recession or not, there are really only 3 legal ways to increase your profits.
1.    Get more customers.
2.    Get them to spend more money with you.
3.    Get them to stay with you for longer.

So why do so many get it wrong? How do others multiply their profits, going on to make millions? How are they doing it now?

If you can spare a day, I’ll tell you how. And I’ll show you how to apply this knowledge to your own business.

If you accept this invitation and pay close attention, I promise...

• You’ll know how to pull the greatest number of customers for the lowest possible cost.
• You’ll know what sells, what doesn’t - and why.
• You’ll be loaded with ideas that you can put to work immediately - no matter what your business, or who you sell to.
• You’ll know the secrets of copy that sells.You’ll know which designs work - and which kill readership and sales.
• You’ll understand the mysteries of the database.
• You’ll be able to write or judge copy better.
• You’ll know which techniques to apply depending on the medium.
• You’ll know proven ways to keep customers longer.
• You’ll know how to test your communications, getting the maximum number of customers.
• And you’ll leave with ten simple commandments for success to guide you in the future. Commandments not based on business school theory, but on millions invested in marketing success – and failure.
  

Now, more than ever, you can’t afford marketing risks. You demand tested knowledge that’s proven to deliver results.

Not abstract theory - but with marketing I was personally involved in – and in most cases wrote and planned myself.

What business are you in? I have something for you

I’ve helped sell everything from Airbus planes to the American Express card to Mercedes cars to Peppa the Pig.

You’ll see examples selling

Computers, hats, fertilizer, petfood, holidays, pensions, seminars, slimming, wine, magazines, cosmetics, snacks, books. air flights, gaming, software, collectibles, - and more

See how a simple proposition, delivered the wrong way, can produce disastrous results – yet can be changed to do three times as well.

You’ll leave chock-a-block with inspiring ideas you can immediately put into practice – the very next day.

I guarantee it.

Do you agree, there are only 3 ways to legally increase your profits in business? Please accept my invitation. I’ll show you how to do all those three things – and make it all so simple you’ll barely believe it.

And what I reveal will work whether the economy goes up, down or sideways. That’s another guarantee.

Who is Drayton Bird?
The Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt.

Drayton has worked everywhere from Kyoto to Moscow with many great brands, including American Express, for whom he created a special marketing course for senior executives, British Airways, Cisco, Deutsche Post, Ford, Hargreaves Lansdown, IBM, McKinsey, Microsoft, Nestle, The Prudential, Philips, Procter & Gamble, Toyota, Unilever and Visa.

His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world.

Arrangør: Poets & Plumbers i samarbejde med Markedu