Insights on Marketing & Technology

Content tactics are essential now more than ever. 

Do you truly want to engage with your customers and have them engage with you and your brand? Then it is time to get personal. At this 2-hour seminar you will learn how UX and personalisation can help boost your business.

Schedule

9:00 UX essentials for creating a relevant digital presence

Rise will take you through:

• Why you should personalize content
• Who you should create personalized content for
• When your users benefit from personalized content
• Where your users will gain from being met with personalized content
• What content is suited for personalization

10:00 The Personalisation framework

Rise will show a personalization framework she uses with actual clients, and you’ll get familiar with:

• How to describe clear content principles and personalization tactics that can make your business and audience connect

10:30 - 11:00 The Core Content Model

Ida will give you a brief introduction to the Core Content Model which has been developed by her company and is a world wide standard for how to work with content and personalisation

Speakers

Rise Vestergaard 

Rise is Lead UX Designer at Valtech where she has worked with clients such as Copenhagen Aiports, Arla Foods, Maersk and Carlsberg Byen. She has worked with UX for more than a decade and is deeply passionate about how a great user experience can impact business results.

Ida Aalen 

Ida is Senior UX Designer at NetLife Research and a popular speaker, why she travels the world to speak at events about UX and the Core Content Model.

Morgenbriefingen er gratis, men ved udeblivelse faktureres kr. 750,-