Loop Backup

Seminar

Loop Backup

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Most would agree that some companies have more class in the way their marketing speaks to their consumers than others. Some are so focused on the design of their visual identity that in itself gives them success in the market.

How do they do it? How to define their brand? and then put it into a powerful visual identity? And how to then manage the brand's appearance through all touch-points & products in every markets?

This seminar is about global design strategy. Join us and get insight into how some of the world's leading companies are answering these questions.

Note: The event will primarily be in English

The seminar is particularly relevant for brand-owners, marketing directors, chief executives and other brand stakeholders in companies with 100 + employees globally.

Agenda

08:45 to 09:00	Registration and morning coffee
09:00 to 09:05	Welcome and Introduction
09:05 to 09:35	How do your customers perceive you?(User Experience) Do you know how your customers perceive your business, your products, your employees? If not, it's a good place to start! In this part you will get proposals on how to assess your own brand and look at it with the eyes of the world.
09:35 to 10:10	Case: 7-year was Samsung Nordic market No one underestimates Samsung anymore. This part focuses on how a study of the customer experience of the brand led to a new approach to product development, marketing and distribution channels. The strategy has generated record growth as Samsung is now the Nordic market leader in flat panel displays and mobile phones.
10:10 to 10:20	Break
10:20 to 10:50	The strategic approach to design When do you need to have a strategic approach to design? Here are situations where such strategic thinking is critical: You have acquired a company and therefore you need to revitalize the brand You have changed business strategy and need support it with a new design in all markets You have a global portfolio of products and wish to make line extensions You lack consistency across brands, media and touchpoints You lack design guides that can control our brand globally You want to achieve brand synergies across platforms You want differentiate multiple brands You want a different market position than your current one Through this part, you will learn about a method that can guide you to an executable strategy.
10.50	Round up