Positioning Strategy – How to build strategic differentiation
Industry leading companies focus on differentiating themselves in surprisingly simple ways. Volvo’s focus on safety, GE’s focus on problem solving and Philips’ focus on simplicity are examples of this.
This seminar will provide inspiration and translate insights from these and other companies into practical tools that help companies build strategic differentiation.
Questions you will be able to answer after this seminar include:
- How did some of the world’s leading companies build strategic differentiation?
- How can I uncover the positioning strategies of competitors?
- How can I evaluate and strengthen my company’s positioning strategy?
- How can I implement a positioning strategy to align international activities and drive growth?
The seminar is aimed primarily at senior executives, sales and marketing directors and brand managers in global companies.
|08.45 - 09.00||Registration and breakfast|
|09.00 - 09.05||Welcome and introduction|
|09.05 - 09.35||How can your company benefit from a clear positioning strategy?|
In this first session we run through highlights from research into positioning strategies of leading companies. You’ll get a sense for the importance of extreme focus, both in strategy and implementation.
|09.35 - 10.10||How do you evaluate your positioning strategy and those of your competitors?|
This session will give you the tools to assess the strengths and weaknesses of your current positioning strategy and see how consistently it is implemented. Then, using the same straight-forward framework, you will learn how to analyze the positioning strategies of your competitors.
|10.10 - 10.20||Break|
|10.20 - 10.50||How can you define and implement an international positioning strategy?|
In this session we will explore case studies showing how to develop and implement positioning strategies. You’ll learn how to create positioning scenarios, define your positioning strategy and implement it in a way that engages people, drives sales and unites international activities.
The seminar is arranged by Quadric, a strategic positioning, brand and marketing consultancy that helps international B2B and healthcare companies increase differentiation and drive growth.