Gratis VIP invitation med rejse betalt til: Sitecore Digital trendspot i London
- Price:Gratis fly, indgang, mad og hotel
Deltag gratis på kæmpe digital marketing konference i London med alt betalt.
Sitecore har givet MARKET mulighed for at give 5 VIP billetter gratis væk med alt betalt, herunder fly, hotel, forplejning samt indgang til konferencen. Billetterne udloddes efter først til mølle princippet.
Dette er en personligt stilet VIP invitation til særligt udvalgt medlemmer af marketcommunity.dk - disse orienteres direkte på mail.
Invitationen er til en kæmpe Sitecore konference i London om digital marketing - med 3 internationalt anerkendte key note speakers samt en række paneldebatter, foredrag, best practice cases mv.
Invitationen på mail kan ikke overdrages til andre.
Konferencen er relevant for chefer og direktører i store virksomheder, som har ansvaret for virksomhedens digitale- strategi og tilstedeværelse.
Forbehold: MARKET og Sitecore kan afvise tilmeldinger, hvis det viser sig at de oplysninger MARKET har på dig ikke korrekte, eller hvis du sidder i en konkurrerende virksomhed.
Hvis du tilmelder dig, tager Sitecore, Jesper Lykkegaard Halliday, Nordic Marketing Director direkte kontakt til dig omkring logistik i forhold rejse, ophold mv.
Det overordnede temaet for konferencen er "Digitally Ever After – The Art Of Digital Storytelling".
CAST YOUR CUSTOMER AS THE HERO — THROUGH COMPELLING DIGITAL NARRATIVES
In today's digital kingdom, brands need to work ever harder for recognition, loyalty and advocacy, so it’s no myth that customers are demanding more fruitful and meaningful digital experiences.
Sitecore Digital Trendspot 2014 is a one-day event which will transport your brand to a magical place, to get the insight and tools you need to delight, engage and retain your audience, and ensure your customer is always the hero. Join the digital world’s leading thinkers and doers sharing their insights on how you can create experiences that matter to your customers, across all channels, to provide lasting connections and lifetime customer relationships.
You’ll hear case stories from digital marketing winners — innovative companies who take the mystery out of customer engagement and use real-time customer insights to put the magic in; book a one-to-one chat with a digital guru, mingle with your peers at our drinks reception. You can discover how the UK's best digital agencies are taking these digital visions and bringing them to life.
This event will enrich your digital strategy and engage your customers for the years ahead. People have been known to trade their grandmothers to get a place at this legendary event, so register now and get your ticket to guarantee your view of the future…digitally ever after.
- Anders Sorman-Nilsson, Futurist and Innovation Strategist, Founder and creative director of research company Thinque
Anders is a digital strategist whose unique global perspectives and futurist insights have helped leading organisations to harness disruptive trends in innovations, generations and communications. He is an active member of TEDGlobal.
- Nathalie Nahai, The Web Psychologist, Founder of the Institute of Web Psychology
Nathalie helps brands to achieve better engagement online. She has worked with Fortune 500 companies, design agencies and SMEs, is a resident blogger at Psychology Today, and contributes to national publications and radio on the subject of online behaviour and research.
- Dietmar Dahmen, Enricher of People, Brands, User Experiences, Now Chief Innovation Officer with exc.io
Dietmar’s career includes Creative Director with DDB, Executive Creative Director with Ogilvy, Chief Creative Officer and Managing Director with BBDO. As one of Europe’s top experts on digital branding, marketing and communication, Dietmar is a trainer, coach and consultant for change, future success and digital, visionary marketing.
THE PLOT FOR THE DAY
08:30 - 09:00
09:00 - 09:10
Welcome - Simon Etherington, Managing Director, Sitecore UK
09:10 - 10:00
Keynote #1 - Anders Sorman-Nilsson, Futurist and Innovation Strategist
Multi-screening. Mobilising customers. Multiple platforms. Multichannel. Omnichannel. Screens evolving. Constant connectivity. Geo-specific customer behaviours. Wearable tech. Channel agnostics. Augmented reality. Channel conflicts. Expectations of seamlessness.
How can you tell your brand story across this new digital landscape? There is a disconnect between what customers expect, and what business is delivering today. There needs to be more consistency in the brand story. Multichannel marketing has often generated duplication, complexity and disintegration between platforms. This in turn has created underwhelming customer experiences, confusion about the brand story, and produced flawed data.
We are standing at the point of convergence between the digital world of the future and the analogue world of the past, today. Eventually everything that can be digitised will be digitised. The customer’s rational mind is increasingly doing its due diligence digitally, but while the customer’s emotional heart is enduringly analogue.
This seeming divergence between digital price comparisons and information addiction vis-a-vis the craving of a well-crafted story, retail therapy and immersive experiences, raises the stakes for future minded and customer facing brands. You have to find the sweet spot between the digital and the analogue. The sweetspot that connects, integrates, and simplifies. You must become Digilogue in order to win the hearts and the minds of tomorrow’s customers.
10:00 - 10:45
Panel Discussion #1
What is a digital brand story and how does it differ from traditional story telling?
Panellists: Tom Head, Director, Lab; Justin Cooke, CEO, POSSIBLE; Keith Hardie, Head of Marketing Communications, Bird & Bird Chairman: Anders Sorman- Nilsson
Anders Sorman Nilsson leads a panel discussion to ask the question, what is digital brand story-telling and why does it differ from traditional story-telling?
All three panellists will present a short ten minute presentation to outline their understanding of digital brand story-telling, to underline the key digital differences, such as knowing who you are talking to; telling the ‘story’ in-step, in real-time, being dynamic. Using their own examples, our panelists will explain how digital allows you to anticipate the next step that your customer might take and how to let the customer explore to deliver a million possible different stories.
10:45 - 11:15
11:15 - 12:00
Keynote #2 - Nathalie Nahai, The Web Psychologist
What goes on in our brains when we tell, and listen to, a story? Storytelling is an incredibly powerful, primal medium through which we connect as humans, but the extraordinary fact that our brains are hard-wired to understand each other in this way has huge implications for the manner in which we deliver information.
In this revealing presentation, Nathalie will explore the secret psychological principles behind persuasive story-telling. You'll learn how the most successful brands create narratives that engage us every time, and you'll take away a process you can use to make your own brand stories more emotionally engaging.
12:00 - 12:45
Panel Discussion #2 - What’s in your digital brand story-telling tool box?
Panellists : David Crawford, Managing Director, Branded3; Christopher Marsh, Head of Technical Architecture - Europe, AKQA; Jason Ali, Digital Marketing Manager, First Great Western Chairman: Anders Sorman-Nilsson
Anders Sorman Nilsson returns to lead a discussion with a panel of three leading digital marketing thought leaders to investigate the most effective tools and approaches you can have in your digital brand story-telling tool box.
All three panellists will present a short ten minute presentation with real-life examples on how to plan and implement digital brand story-telling. We will see what are the three things for success in digital brand story-telling. These revolve around technology (being connected), customer-centricity (being personal and making the customer the hero) and creativity to ensure enduring customer relationships for life.
12:45 - 13:45
Lunch - Mini Theatre Sessions within the Partner Exhibition
13:45 - 14:30
Case Studies Session #1 (3x Breakout Rooms)
14:30 - 15:15
Case Studies Session #2 (3x Breakout Rooms)
Manchester City FC
CASE STORIES FROM LEADING BRANDS
15:15 - 15:30
15:30 - 16:30
Mini Theatre Sessions within the Partner Exhibition
16:30 - 17:15
Keynote #3 - Dietmar Dahmen, Enricher of People, Brands and User Experiences
Dietmar will share his vision of a (near future) world of total digital transformation - a world where all data will be transparent, our emotions and behaviour will be a key predictive driver and all communication will become individualised.
In this world, Dietmar will also show how your biggest asset is no longer your product but the relationship to your customer. It is not your single brand message but your individualised brand mission. It is not the ability to talk but the ability to listen.
Marketing and IT are merging together – this will lead to new winners - and new losers. So, how do you stand out in a world where all products are good and everyone has the same real time data and predictive algorithms? How do you stand out in a world where all markets are saturated and all prices, perks and services are transparent? Dietmar will take us on ride of non-linear development. Of jumping the curve. Of creating new opportunities.
Networking drinks reception