Insights on Marketing & Technology

Crossing the Rubicon click-stream

As a technology company we can make Web-publishers able to understand their first-party data better - which then can make their existing audience more appealing to ad-buyers, says Senior Vice-President and Commercial Director Oliver Whitten from Rubicon Project in this interview with MARKET Magazine.

  • By: Oliver Whitten
  • Published: 14-03-2014
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