Insights on Marketing & Technology

10 Compelling Reasons Why Your Business Should Blog

Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive. In this article you’ll find 10 reasons why blogging is a good idea for your business and some advices on how to get started with blogging.

  • By: Jeff Bullas
  • Published: 17-08-2015

1. Creates Exposure for your Business

A company blog that adds value to other businesses will be linked to by other blogs and websites and tweeted about and shared on Facebook and LinkedIn. This has the inevitable result of putting your brand in front of more people

2. Increases Traffic and Subscribers

Visits to the blog will inevitably increase traffic and a well-integrated blog that links to the company website and other corporate online properties will drive page views and hits as exposure increases. Increased traffic also increases email and RSS subscriber acquisition.

3. Improves Search Rankings

Google and other search engines are increasing the value and the priority of blogs and social media assets such as Facebook and Twitter in their search results. This change to Google’s search algorithms alone makes blogging essential.

4. Results In New Business Partnerships

The increased visibility of your business online and its positioning as a thought leader and expert in your industry and niche attracts other businesses that want to partner with you.’

5. Generates Qualified Leads

High quantities of leads looks good but what you really want are leads that are qualified and of high quality. A blog positions your company and attracts the right type of leads as it develops and publishes content for the market you want to attract.

6. Reduces Overall Marketing Expenses

As shown in the Hubspot survey, blogs can reduce costs per lead by 62% over traditional marketing.

7. Improves Sales

The synergy of higher traffic and increased lead quality inevitably produces an increase in sales. I certainly have noticed this over the last 2 years with sales doubling and average sales value increasing.

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Jeff Bullas

Jeff is a blogger, author, strategist and speaker and work with companies and executives to optimize their online personal and company presence and brand with digital and social media marketing

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