Insights on Marketing & Technology

Why Blogging probably is your most important Social Media activity

Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert. This article will give you some tips on how to use blogging to promote you and your brand.

  • By: Steve Goldner
  • Published: 18-08-2015

While I always say that building relationships are the most important aspect of social media, you absolutely want to be perceived as the subject matter expert in the area your brand pertains to as you build relationships with your potential and existing customers. Once you have a core portfolio of reference pieces (blog posts or articles) your use of Facebook, Twitter and other social distribution and engagement channels becomes that much more valuable.

This is the crux of the opportunity blogging presents, not just for your social media efforts, but also for your overall brand reputation. Your content not only allows you to tell your brand stories and reinforce your knowledge and expertise in the area you market, but it presents opportunities to engage in discussions with your target market. It also presents opportunity for sharing your content … not just you with your audience, but the passing of your content from your audience to their network. This is word of mouth marketing working at its best.

So if you have an inkling to blog, I have 7 tips for you …

1. Consider topics/subjects

Consider topics and subjects that you should cover. These topics should be relevant to the audience you seek to attract and they should reinforce you expertise.

2. Have passion

You or the person that is blogging for your company MUST have passion for what they are writing about. Find the right people. They need not always be the top brass. It cannot be a person that sees blogging as the tenth area they are responsible for and is always dropping writing a blog post down their priority queue. Find the people who are excited to get the word out and share what they know.

3. Speak naturally

A blog is not formal corporate communication. Write like you talk and avoid jargon and being verbose.

4. Start discussions

Invite discussion and make sure to respond. It is often helpful to end a post with a question such as “What do you think?”

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Steve Goldner

Steve is currently the Chief Engagement Officer at Social Steve Consulting. He has recently consulted for iCrossing, LG, Adobe, Salon Grafix, and providing digital and social marketing strategies and plans. Steve brings 20 years of marketing leadership and management to his role having served in brand marketing, product marketing and management and marketing communications positions.

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