Insights on Marketing & Technology

Why a business blog is a great inbound marketing tool

Did you know that a business blog can be a very powerful tool for marketers? If not, then we have some news for you: maintaining a regular blog is a critical element of an effective inbound marketing strategy, one that can have a huge impact on your marketing efforts. At Blueleadz they know that blogs are an important part of this strategy. Douglas Phillips from Blueleadz will explain why blogging is a great SEO and sales tool

  • By: Douglas Phillips
  • Published: 17-08-2015

Some Quick Statistics

You might be wondering just how much of an impact effective blogging could possibly have on your business’ marketing efforts. Here are a few important metrics about this potent inbound tool from our friends at HubSpot:

1. Less than half (roughly 40%) of US companies use blogs for marketing purposes

2. Companies that blog have 55% more website visitors than companies that don’t blog.

3. Business to customer (B2C) companies that maintain a blog get 88% more leads per month than companies that don’t blog.

4. Business to business (B2B) companies that blog get 67% more leads per month than companies that don’t blog.

Considering how many more leads companies that have a blog get compared to companies that don’t have a blog, we here at Bluleadz are surprised that only 40% of companies in the US actively maintain a blog.

Even B2B businesses see a major improvement in their lead generation by making the effort to maintain a blog. A two-thirds increase in leads is nothing to sneeze at. If you could grow your leads by that much simply by putting in a few hours of work each week, why wouldn’t you?

Blogging as an SEO Tool

How is it that blogging helps so many companies increase their monthly leads by so much? One of the top reasons why blogging is so effective at generating leads is the way in which it helps your website’s Search Engine Optimization (SEO).

Each new blog post that you place onto your website is a new site page that can potentially turn up in a search engine’s results list. By implementing relevant keywords in each post, you increase the likelihood that someone searching for information regarding those keywords will come across your website and become interested in what your company has to say about a given topic.

If you have a keyword that is not frequently used in your website, creating a blog post based on that keyword is an excellent way to quickly improve your website’s visibility in search engine results. Doing so can quickly fill gaps in your keyword coverage and make your website more robust.

Marketing companies such as HubSpot have noted that the frequency of blogging has a large impact on the effectiveness of the blog as an SEO tool. Generally speaking, it is recommended that you create somewhere around 20 blog posts each month. It sounds like a lot of work, but it’s worth it.

Blogging as a Sales Tool

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Douglas Phillips

Douglas is the Senior Copywriter/Editor for Bluleadz Inbound Marketing. He I sa former military brat, graduated from Leilehua High School in Wahiawa, Hawaii in 2001. After he earned his Bachelor’s in English professional writing he started writing for Bluleadz.

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