Insights on Marketing & Technology

Mobile Matters for Your Business - Put it first

Mobile has now become our preferred medium, surpassing desktop and other devices. New statistics show that 2 out of 3 digital medium minutes are now spent on mobile. With mobile, customers can stay connected to brands anytime and anywhere, and this has great potential for businesses. Now more than ever, it is imperative to utilize mobile within the consumer purchase journey. Here are a few of Mobtimizers thoughts about how to go about this process.

Brian Egerup Kjærulff
  • By: Brian Egerup Kjærulff
  • Published: 18-01-2017

Meeting the mobile consumer

The fact that mobile can be used for both mass-targeted but also highly personalized messages directly aimed at the consumer has revolutionized the way we can do business today. It has created opportunities for new industries and for new developments within customer brand engagement and loyalty.

Everything is centered around the needs of the consumer and his or her journey. Location based-targeting, beacons and push-messages are the hottest way to reach consumers. Then by delivering the right message to the right person at the right place and time, mobile devices make it possible for brands to make every micro-moment along the purchase journey matter.

An estimated 70% of all media consumption will be mobile by 2019. Now is the time for businesses to analyze and develop their digital roadmaps to better prepare for the mobile era. As a part of this process it is important to look into how much of your marketing budget is assigned to this new reality, as it is important to grow - or at least begin - your mobile investments now. Another important step to take is analyzing the organization behind the product or service to make sure it is agile enough to handle mobile.

Mobile potential

At Mobtimizers we work with a number of Danish and international cooperations and advise digital marketers and business developers on a daily basis, working hands-on to optimize the performance of new and existing mobile sites and apps.

Today, businesses around the world spend millions on the development of apps and mobile sites but often do not allocate enough budget for important factors such as marketing, optimization, and engagement of their mobile channels. And they struggle to monetize on their investments. The average business typically spends around 5% of the total marketing budget on mobile. This seems overly misaligned as now 70% of time is spent on a mobile device.

However, this is rapidly changing.

Build Mobile first competence

A first step could be to find mobile savvy partners and mobile first technologies. A serious and dedicated paradigm shift towards mobile first doesn’t mean a total ...

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Brian Egerup Kjærulff

Mobtimizers is a strategic consultancy and mobile agency based in New York City and Copenhagen. We are specialized in mobile strategy, marketing, analysis and optimization of mobile web and apps. Our mission is to help businesses improve their mobile web and apps.  Founded in 2014 by Brian Egerup Kjærulff, who has 15 years of experience with management- and training within digital- and mobile strategies, analysis and optimization and Peter Munch Godtfredsen, who has worked the last 10 years as a digital strategist - developing, designing, coding and building solutions for clients on web, social media and mobile platforms.

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